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Logan City Council Business Digital Improvement Program

March – August 2024

Learn essential digital skills to grow your business and work smarter​

Program Overview

Logan City Council has partnered with Tourism Tribe to offer this fully funded Business Digital Improvement Program to assist tourism businesses in Logan City to digitally transform their marketing.

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The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business. This free program will assist 25 businesses to work towards goals with a customised Digital Engagement Health Check™, workshops and individual consultation sessions.

The Logan City Council Business Digital Improvement Program is made possible with assistance provided through the jointly funded Commonwealth-State Disaster Recovery Funding Arrangements (DRFA).

The Process

Start with Digital Engagement Health Checks™
Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram. Each business will receive an assessment report with point by point recommendations for all points requiring improvement.

1:1 Coaching
Two one-hour coaching sessions are available for each participant, where coaches will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a plan to implement these recommendations.

Workshops
This program includes 3 in-person workshops designed to cover best practice for your online presence, website and social media platforms, which offer tourism businesses the greatest advantages in digital marketing.

Workshop 1

  • Tuesday 30 April | 9:30am – 1:30pm (arrival from 9am)
  • Beenleigh Events Centre
  • Corner of Crete and Kent Streets, Beenleigh

Workshop 2

  • Tuesday 14 May | 9:30am – 1:30pm (arrival from 9am)
  • Logan West Community Centre
  • 2 Wineglass Dr, Hillcrest QLD 4118

Workshop 3

  • Monday 3 June | 9:30am – 1:30pm (arrival from 9am)
  • Logan City Council – Corporate Training Rooms 1 & 2
  • 150 Wembley Road, Logan Central

Tourism Tribe Course Library & group coaching calls
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your Dashboard. Every fortnight you’ll also be able to join Tourism Tribe experts online, along with other tourism businesses, in a group online coaching session where businesses can ask their questions and learn from what other operators are doing.

Privacy notice
Any information collected by Tourism Tribe on behalf of Logan City Council about you and your business will be used solely for the Business Digital Improvement Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • 5 April: Participants receive Tourism Tribe login details
    • Course library access starts
    • Digital Engagement Health Checks ™ audit commence
    • 5 April: Participants receive Tourism Tribe login details
  • 22 April: Digital Engagement Health Check™ reports emailed to participants
    • One on one coaching can be booked once Digital Engagement Health Check™ is received by participants
  • 22 April: Introductory online workshop
  • 30 April: Workshop 1
  • 14 May: Workshop 2
  • 3 June: Workshop 3
  • 13 June: All coaching sessions completed
  • 24 June: 2nd Digital Engagement Health Checks ™ start
  • 2 August: Access to support library ends

What’s included


  • Pre & post Digital Engagement Health Checks ™

  • 2 one on one coaching sessions

  • 3 workshops

  • Access to the online course library

  • Fortnightly coaching calls

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.