Online Reputation Management
Â
1 hour
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
All levels levelOnline Reputation Management
Â
1 hour
+ exercises and implementationSelf-paced
with support
Course certificate
upon completion
Suitable from
All levels levelWho is this course for?
Course Outline
- Online reputation management | fundamentalsThis lesson explains what online reputation is, why it matters, and how to manage it effectively in today’s AI-driven digital landscape. You’ll learn how to monitor, respond to, and influence what’s said about your business across review platforms, social media, and search results. With real-world context and clear tactics, it shows how shaping your online image can protect your reputation and drive bookings.
- Online reputation management | strategyThis lesson focuses on building an online reputation strategy centred around customer-centricity—an approach that’s rewarded by both guests and search engines. You’ll learn how to align your team, map customer touchpoints, and use review insights to shape service improvements and marketing. With clear steps and real-world examples, it helps you embed reputation management into your everyday operations.
- Online reputation management | tacticsThis lesson outlines practical tactics to generate more 5-star reviews, respond effectively, and enhance your visibility online. You’ll learn how to use key touch-points, QR codes, and follow-up emails to prompt reviews, plus how to respond in ways that build trust and reflect your brand. These hands-on approaches help you turn customer feedback into a powerful marketing tool.
Course topics
Meet your instructor
Fabienne W
Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.
What tourism operators say about our courses
View all our testimonials here.
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Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
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FAQs
What does each course include?
Each course includes bite-sized lessons written in plain English, practical examples, templates, downloads, and real-world activities tailored to tourism businesses. Many courses also include handouts and bonus resources to help you take action straight away.
Who are the courses designed for?
They’re built for independent tourism businesses who don’t have the time, budget, or in-house expertise to keep up with digital trends. Whether you’re a solo operator or have a small team, you’ll find practical advice you can use immediately.
Who creates the courses?
Our courses are created by industry experts Fabienne Wintle and Liz Ward — both recognised digital strategists with decades of experience in tourism and small business development. They’ve worked directly with thousands of operators and are passionate about making digital skills accessible.
Are the courses up to date?
Yes — we continuously update our courses to reflect the latest changes in technology, consumer behaviour, and best practices. You’ll never be stuck with outdated tactics.
Are these courses used in official tourism programs?
Yes! Our training is delivered as part of digital upskilling programs across Australia, including initiatives by state and local tourism organisations. We’re trusted partners of industry leaders like TEQ, DNSW, and Tourism Australia, helping operators nationwide build sustainable, digital-first businesses.
How long will it take to complete a course?
Most courses take between 1 to 3 hours depending on the topic and how deep you dive into the activities. You can go at your own pace and revisit them any time.
What if I get stuck?
If you’re on a Digital Assistance Plan, help is just a click away — you can reach out via our tourism tech hotline or ask questions during the live fortnightly sessions. We’re here to support you, not just sell you a course.
Is this course included in the Digital Assistance Plans?
Yes — all of our individual courses are included in our Digital Assistance Plans. Instead of purchasing just one course, you can access every course, template, tool, and benefit we offer by joining a plan.
What’s the difference between buying a single course and joining a plan?
Buying a single course gives you access to just that course. But our Digital Assistance Plans give you everything — all current and future courses, our tourism tech hotline, fortnightly live tech sessions, templates, and more — for a better price.
Can I upgrade to a plan after buying a course?
Absolutely. If you decide to join a plan after purchasing a course, we’ll credit your course fee toward your plan — just contact us and we’ll organise it for you.
What kind of support do I get with a Digital Assistance Plan?
You’ll get access to our tourism tech hotline (like roadside assistance for your digital tools), fortnightly live sessions, and tailored advice to help you apply what you’ve learned in your own business.