Online Reputation Management

A positive online reputation is the absolute foundation of successfully marketing your business and is the backbone of your business’s social proof. Potential customers will use your online reviews to gauge the quality of your services and make decisions based on what others say and how you present yourself online.

By the end of the course, users will be able to implement a strong online reputation management strategy to protect their business as well as develop an arsenal of proactive techniques to increase and manage their online reviews. This includes understanding how to shape your offerings and marketing material around your business’s strengths, how to set customer expectations for a more positive experience, and how to follow up with customer experiences through a clear set of procedures for stimulating and replying to customer feedback.