Hi again! It's me, Despina.

2023 is the year of 🧐 artificial intelligence 📮 email marketing automation 🎥 and personalised video communication. Imagine being surrounded by a team to help you and support you to make the most of it.

Are your tourism business's digital foundations solid enough to embrace this next stage of digital marketing techniques?
If they are not, you are not alone.
Only 28% of tourism businesses have adequate digital foundations and only 2% are competitively engaging online.

This data is based on a total of  2,714 Digital Engagement Health Checks™ we have completed since 2015.

Do you sometimes feel overwhelmed and don't know how to best tackle opportunities brought by digital tech to your buisness?

You know digital marketing is important but you don't know what to really prioritise

You want to improve your business' online footprint but you don't know how

You're paying for a website but you're not sure how to get the best out of it

You wish you had a digital expert in your pocket but don't have thousands of dollars to spend

You're time poor and don't have time to research everything

You wish you had a support group around you to lean on

Get ahead of your competition
bring your digital marketing to a professional and engaging level to meet customer demand.

We have designed and packed the support you need to do better, smarter, faster business using digital technology.

Thanks to knowing how to leverage
high tech 💻 to be high touch 🤗 we arm you with digital expertise in your back pocket
... at a fraction of consulting rates!

Introducing Liz and Fab, our Digital Academy leaders and Tourism Tribe founders. They have created an independent,  supportive environment giving you the solutions you need, on your terms to save time and be competitive in digital marketing and business automation. We’ll be with you, at every turn. From today onwards, you’ll feel 120% supported, by our team and your Tourism Tribe community.

Tourism Tribe's Digital Academy is the solution.

Est. 2015

The Academy is tailored for tourism businesses that are eager to grow their bottom line but who don't have the budget to have a full-time digital strategist on their books. 

It offers carefully crafted practical how-to courses and time-saving resources. Everything is packaged within an online community of experts who offer hands-on support and exceptional service.

The Digital Academy is the pot of gold I wish I had uncovered years ago. It provides me with digital expertise at my fingertips. The self-paced courses, the clever templates and the super fast help is always accessible.
Janina in a kayak
Janina, 1770 Liquid Adventures

Tell me more, what's in the box?

Our members describe the Digital Academy as the ultimate solution for operators feeling overwhelmed and uncertain about marketing their business online. They say it offers the most comprehensive and tailored approach to mastering digital marketing and technology at the best value.
  • 24/7 access to our custom-built, state-of-the-art education and collaboration platform designed with tourism businesses for busy tourism businesses!
  • Forever up-to-date Essential, Growth-focussed and Specialised courses that are practical and show you exactly what you need to do to get your digital assets working smartly for your business
  • Our team at the ready to help, 5 days a week
  • Twice-monthly live, topical group calls that will leave you feeling motivated and give you the clarity you need to tackle the next step on your digital journey
  • Nudges and pokes  – we will keep you hitting your goals and making the most of the time you have available to market your business as efficiently as possible
  • Handouts and templates to save you from reinventing the wheel
  • First right of refusal access to upcoming webinars and presentations
  • Us doing all the hard work to allow you to stay ahead of the curve with cutting-edge industry insights and updates
  • The amazing feeling of knowing that a whole team has got your business’s back when it comes to tourism tech

Everything we design and do is geared towards

  • Saving you time and effort by only telling you what you need to know and showing you how to do it
  • Making you stand out from your competitors with a strong, professional online presence
  • Maximising your revenue potential with proven strategies and tactics

"I can log on to Tourism Tribe and ask for help ~ and get it in a timely way ~ is simply amazing."

Sue Forrester from The Burrow at Wombat Bend B&B,
Dixons Creek, Yarra Valley, Victoria

I joined Tourism Tribe at its beginning. As a person with enthusiasm and a strong desire to improve my understanding of my niche in the tourism industry, I felt that here was an opportunity to grasp with both hands. I have found working with Liz and Fabie, even though we have not met ‘in person’, is akin to having a personal mentor beside me at every turn. The Tourism Tribe program has become a must for me to engage with, and the more specific and detailed programs on offer from these inspiring women and their industry contacts, the more I feel I am being guided and empowered to identify my place in our industry. I also know I can ask questions in the Tourism Tribe support forum and not be ignored. I know that others are in the same learning boat, and that gives me additional confidence that I am far from alone. It can be isolating when one is not part of a busy office structure where lots of people have the answers to a problem; to know I can log on to Tourism Tribe and ask for help ~ and get it in a timely way ~ is simply amazing. And all for a very small annual investment of a few dollars. I can’t speak highly enough of Liz and Fabie and the extraordinarily generous product they have created for us. They truly are ‘Givers’. Each of them freely offers insights from their own unique experiences and perspectives of working in this industry.

Upon signing up, you'll instantly unlock

Self-paced courses

Structured and always up-to-date course library that gives you instant access to tons of examples and the answers you seek. Our courses are practical and will show you exactly what you need to know and how to implement it.

Group support calls

Twice monthly our whole team drops everything to answer your questions in a small group environment.
One of the best ways to increase your motivation and digital curiosity!

Health Check

We will 'secret-shop' your digital footprint and provide you with a 57-point report in plain English (no tech jargon here!) that will show you step by step why each point you failed needs to be fixed, and how to fix it.

Guided sprints

1h live, online, follow-along sessions on current, important tools, topics, and trends that you should embrace to give you a competitive edge.

Practical resources

A resource library of handouts and cheat sheets to create marketing and social media plans.
Plus, our printable action plans for your core digital assets.

9-5 support

We have integrated many ways for you to get support within the Digital Academy membership
We pride ourselves on answering your questions within 24h.

Video recordings

Access a summary of key takeaways from our group calls, whether you attended or not.

Grants notification

We keep an up-to-date calendar of grants and will let you know every time we update it.

Perks & Discounts

Members can access heavily-discounted coaching as well as perks on tools we love.


Your membership will allow you to unlock a map of the most digitally-savvy operators so you can start developing those important partnerships and even SEO links!

Exclusive emails

We do the hard yards for you and cut through the clutter to get you what you need to know, when you need to know it. Right in your inbox.

Why join a global alliance of amazing small businesses... learning the ropes supporting each other finding possibilities in what may often feel impossible?

Because Because it will allow you to

Save thousands in contractor's fees and avoid costly mistakes

Be focused and accountable

Avoid costly mistakes and get the right information from the start instead of realising half-way through your implementation that you have gone down the wrong path

Learn how to do business better, smarter, and be more cost-effective thanks to digital tools and best practices

Gain the necessary skills to grow your business

Save your time searching for an answer and turn your business goals into reality

Yes, I want to join the Digital Academy!

When you join us today – you'll immediately feel a sense of support and belonging.​
4-Month package

$605 ($5 / day)

Everything included in the 4-month pass, plus

$935 ($2.55 / day)

What are our creds?

Under the hood of the Academy is Tourism Tribe, a team of 24 Australia-based passionate tourism souls who have travelled Australia and the Asia Pacific delivering face-to-face training for the last 20 years.

In 2015, they established a model (➡️ the Digital Academy) that enables any operator with the clarity and confidence their business needs to achieve their business goals by accessing the most tailored marketing and digital marketing practical knowledge, training and support no matter where they are located on this beautiful planet. 

Of coaching delivered
businesses trained in region-wide programs
DigitalHealth Checks ™ delivered

We are also often featured in...

Who is the Digital Academy right for?

B&B owner
Inn hotel
Tour operator
Transport business
Private chauffeur
Local attraction
Tourism manager
Visitor information centre staff
Event organiser
Retail travel agent
Yoga teacher
Spa owner
Massage therapist
Virtual assistant
Graphic designer
Service provider
Theme park
Cafe owner
Fish & Chips shop
And many more

We know what it’s like…
to be building a business on our own, without having the funds for a full-time digital expert or marketing manager.

We know what it’s like …
to be so tangled up in delivering amazing experiences and wondering how we are going to get the time, let alone find exactly what we need to do next.

We’re constantly asking ourselves…
if we’re doing the right thing, and just like you, we would have loved to have experts at our fingertips. We did it the hard way.


Because it will save you time, money and you won’t take the wrong turns (e.g.not knowing how to choose a great web developer could cost you thousands and 2 lost years of income).

Our directors and founders  are pioneers in digital education in the Asia Pacific and they have been on the ground since the 1990s! 

We know there are a lot of courses out there promising a lot of things.  Our aim is to teach you how to help yourself, in the areas that will specifically work for you and YOUR individual business (ie. not the cookie cutter approach).  Our team have a great deal of experience in the Tourism industry and our mission is to support you by giving you access to digital tools and knowledge to increase productivity, profitability and time savings in your business. When you participate in one of our courses, you also receive:

  • Assistance when you need us, with options to access Digital help and advice every working day.
  • Access to our Digital Mini-Course Library, Templates, Coaching calls, Premium support, course discounts and industry discounts.  
  • The support, knowledge and camaraderie of hundreds of fellow Tourism Tribe members 

In addition to our Online training courses, we also offer complimentary services such as Digital Health Checks, 1-on-1 coaching and consultations and more.

YES! In many different ways.

  • Our Liferaft and Lifesaver memberships include Group Support Calls every month.  Imagine how many things you’ll be able to tick off your list with this type of access.
  • Our Lifesaver membership include our Support Hotline! Yes, you can talk to a real person!
  • All memberships include our standard support level whereby you can ask a question on any of our topics and our team will answer!


We are based in Australia and our customers are 90% Australian. We work across all Australian timezones and our Group calls suit people from WA to TAS!

Absolutely! Our whole approach is based on giving you the tools and knowledge to work from wherever you are located, whenever you want!

We use a blended learning method which is a combination of self-paced and face to face resources (zoom or in-person).

To your wild success!!

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