Blogging for Tourism Untangled

15 August – 10am
22 August – 11am
All times Brisbane (AEST)
Delivered Online (via Zoom)

Free for Tourism Tribe members
$44 for non-members (casual)

Write blogs that drive customers to your website!

Blogging is a simple, effective and low-cost marketing tool that is important to drive traffic to your website. A great blog does many things for a tourism business: it can boost your SEO (search engine optimisation), build customer trust, provide sharable content, reinforce your brand persona and most importantly, convert website traffic into bookings. It’s a great way to give your business extra credibility and make you stand out against your competitors. Creating original content regularly positions you as a local expert, building trust and loyalty with potential customers.

Writing new blog posts keeps your website relevant to search engines, increasing the visibility of your business.

This month, we will be discussing why blogging is important for tourism businesses and how to do it effectively. You don’t need to be a literary genius to create original and engaging content. Our content marketing experts will provide their advice for coming up with fresh blog ideas that will cut through to your ideal customer, giving them value and motivating them to choose you.

Part 1 – Blog Template: How to build a blog post (30 min)

As a warm up to the webinars, you will be sent a tutorial on how to create a blog post as well as a template that you can use as a guide. The tutorial also provides a blog-post example as well as links to some tourism blogs that we like.

Part 2 – Live Panel Session – Thursday 15th August 10:00am-11:00am AEST

Delivered by successful entrepreneurs and experienced business leaders, the panel will share their top advice for incorporating a blog into your marketing strategy, coming up with content ideas, blog writing tips and how to use blogging to boost your search result ranking.

Claire McCollum

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching. A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans.

Claire worked as a tour guide both Kakadu (8 day tours) and in the Kimberleys for two years. She’s also been wearing the Marketing and Business Manager for Gibson’s Pet Friendly Accommodation for the past 5 years five years where she transformed that business to a fully self-sufficient, online business. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time. Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

Courtney Adamson

Inspiring others to authentically connect with nature through storytelling and experience development is what lights Courtney up. She has worked on a diverse range of projects in both the government and commercial sectors in Canada, Queensland and on the Great Barrier Reef (physically!). Courtney has thrown into the mix nature-based tour guiding, sales and marketing, content development, social media strategy and experience design. She has worked on Federal and State government-funded projects for small businesses, not for profit and large Destination Management Organisations.

Courtney has over ten years of practical experience in the Queensland tourism industry, previously holding positions at Queensland National Parks, Tourism and Events Queensland, Australian Tourism Data Warehouse, Lady Elliot Island Eco Resort and O’Reilly’s Rainforest Retreat. Courtney has two degrees – a Bachelor of Applied Science majoring in Environmental Tourism and a Bachelor of Business Management majoring in Leisure and Recreation. She’s also a keen scuba diver and yoga practitioner, so don’t be surprised if you catch her doing random stretches during video calls.

Part 3 – Live Workshop and Q&A – Thursday 22 August 11:00am-12:00pm AEST

The live workshop will follow with information about how blogging affects your online visibility as well as practical advice on how to write engaging articles. There will be time at the end of the workshop for a question and answer session with the presenter.

Live workshop topics:

  • Ideas for blog topics
  • How to get noticed and shared
  • Understanding how blogging affects SEO (search engine optimisation)
  • How to use a ‘call-to-action’ effectively
  • Understanding inbound links
  • Email marketing/newsletter lists

Scroll down to Buy for $44 dollars (all immersion topic sessions)

If you are a premium Tourism Member make sure you Login prior to filling out the form so you receive this training for free.

If you want to sign up and receive this training for free, sign up here

Sign up by completing this form

Upon registration, you’ll receive an email confirmation in your inbox, access to the website assessment as well as your confirmation to the panel session, live workshop and Q&A session.

FAQs

I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out.  All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.

What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane). 

Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members.  Join here

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