Crisis messaging templates
We’ve provided some ready-to-go communication pieces that you can use in different situations below.
Unforeseen Incident or oversight by your business
We extend our sincere apologies to our esteemed patrons/commuters/attendees/clients.
On [date], an unexpected event occurred due to an oversight on our part. This has adversely affected [details on the impact on the clients’ experience]. We are truly remorseful and accept full accountability for any inconvenience this may have caused our respected clients.
Post a thorough examination, we deduced that [elaborate on the primary reason for the oversight].
Our prime objective is the well-being of our clientele, workforce, and associates. As corrective measures, we are integrating [detailed preventive actions].
During this time, our dedicated team, including [mention the specific team members], has been consistently liaising with those affected. They are available for support related to concerns emerging from this event.
We sincerely apologide once more to all those impacted. We pledge to draw lessons from this and enhance our offerings. Your confidence in us is invaluable, and we are resolute to rectify matters.
Legal matters
General
In light of the current judicial matter, we are restricted from commenting in detail. Nevertheless, rest assured that [company] continues its commitment to [core value or focus without referencing the lawsuit].
Employee or Hiring Discrimination
Due to the ongoing legal proceedings, we are unable to offer commentary at this time. Nevertheless, it is crucial to mention and acknowledge that [company] is firmly committed to maintaining a fair and unbiased work environment. We diligently [assess all candidates/evaluate all employees] irrespective of factors such as race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
In light of ongoing legal actions, our comments are limited. However, it’s vital to note that [company] steadfastly believes in creating an unbiased workspace. We diligently [assess all candidates/evaluate all employees] irrespective of factors such as race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Sexual Harassment
For [company], mutual respect is non-negotiable. However, amidst current legal matters, we are unable to make any statements at this time.
It’s essential, though, to highlight [company]’s dedication to ensuring a safe and respectful workspace for all. We wholeheartedly back those who voice out discrepancies against our ethos and we are dedicated to collaborating with [him/her/them] to provide necessary support and aid during this period.
Accusations
Employee or Hiring Discrimination
Diversity and inclusion are fundamental values at [company]. We uphold the principles of equal opportunity and [evaluate all candidates/treat all staff members] impartially, regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Our foremost aim is to foster a secure and welcoming work environment for every team member. Consequently, we are presently engaged in a thoroughassessment of [this allegation/these allegations] to assess the most suitable course of action moving forward.
Sexual Harassment
Within [company], we hold the firm belief that mutual respect among employees is paramount. We unequivocally support individuals who find the strength to voice concerns when these principles are not upheld. Our paramount objective is to cultivate an environment of safety and inclusivity for all members. Presently, we are diligently examining [this accusation/these accusations] to chart a fitting path forward and extend our unwavering assistance to the [individuals] who bravely stepped forward.
Active shooter / Violence on site / Security threats
Currently, there’s a potential [security threat] at [company] premises. Our primary focus is everyone’s safety on site and nearby. Collaborating with law enforcement, we’re handling the situation. We urge everyone to refrain from reaching out or visiting our [specific location] until cleared by officials. Your cooperation is greatly appreciated.
Loss
Unexpected Loss of CEO/Executive (Death)
It is with heavy hearts that we share the news of [name]’s unexpected passing. As we navigate through this grief, we’re focusing on assisting [his/her] family, our committed workforce, and all affected. In the interim, [Insert name], who shared a close working relationship with [name], will step into the role of acting [Title of deceased].
Unexpected Loss of CEO/Executive (Unexpectedly Quits/Resigns)
[Employee’s Name] has elected to step down from her role of [Title] at [Company] effective [Date]. Consequently, [Name] will be taking over the responsibilities. We’re hopeful this transition aligns with our company’s mission and convey our best wishes to [Employee exiting the role].
Unexpected Loss of CEO/Executive (Removed from Role)
Effective [Date], [Employee’s Name] is no longer associated with [Company]. Subsequently, [Name] will be the [interim/permanent] [Title].
[Optional: If the decision stems from a public crisis e.g. illegal activity, harrassment] Regretfully, [Employee’s Name]’s actions did not align with our standards. Our chief priority is upholding our values and ensuring a trust-filled and respectful work atmosphere.