Make Facebook Work for your Business

Master the essentials of Facebook for tourism marketing — from engaging posts to targeted ads — and turn followers into loyal customers.

What you'll learn

This course equips you with everything you need to confidently and effectively use Facebook as a tourism operator – from setting up your profile, to building a clear strategy, to posting engaging content that converts. It’s practical, concise, and designed to help you get results, even if you’re short on time. By the end of this course, users will be able to create and implement a successful social media plan using Facebook to build a strong community, drive business growth and increase conversions.

Course length

1 hour plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Who is this course for?

This course is for tourism businesses who want to use Facebook more strategically to attract, engage, and convert their ideal customers. Whether you’re just getting started or need to refresh your approach, this course is perfect for small and medium-sized operators who want to build a loyal following, promote their experiences, and make the most of organic and paid tools on the platform — without wasting time or money.

Course Content

Your support crew...

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward