Fraser Coast Tourism has partnered with Tourism Tribe to offer this fully funded bespoke program to assist tourism, events and hospitality businesses of the Fraser Coast to be the Best in Queensland and to digitally transform their businesses. The program focuses on individuals’ digital knowledge and skills to build their business’s online presence.
The Fraser Coast Tourism & Events Best of Queensland Digital Program will help you work towards digital goals for your business, identify areas requiring attention and remove barriers to improve online presence and grow your business in the Covid operating environment.
Participants will experience a highly tailored digital support program, relevant to their current levels of digital confidence and capabilities. Each participant will receive a personalised Digital Engagement Health Check ™ at the start and completion of the program, will have access to two half-day workshops designed for both beginner and intermediate levels, as well as two hours of one on one mentoring and skills coaching with a digital expert.
Topics span essential online presence and digital marketing areas including social media, Facebook advertising, optimising local search and online listings including the Australian Tourism Data Warehouse and Google Business, search engine optimisation, analytics and email marketing automation.
Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram. Each business will receive both an assessment report.
The in-region workshop on 7 June has been split into 2 half day workshops targeted at beginner and intermediate levels.
It is organised so that attendees of the morning workshop may chose to stay on for the afternoon and advance their learning.
The morning workshop is ideal for people who would like to gain clarity on how they can benefit from social media for their business and would also like to ensure that their online presence supports the quality and style of the experiences they deliver. It will be focused on Facebook and Instagram fundamentals; and establishing a quality online presence.
Workshop topics include:
Focused on social media strategy; Facebook Advertising’ and ways to improve conversion on your website, the afternoon workshop is ideal for people who feel they have their fundamental online presence in order but would like to take a more planned approach with socials and get more strategic with their website.
Workshop topics include:
A two-hour in person coaching session is available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.
At the completion of the program, your business will undergo a follow up Digital Engagement Health Check™ where you’ll be able to see just how far you’ve come towards becoming a digital superhero.
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.
Any information collected by Tourism Tribe on behalf of Fraser Coast Tourism & Events about you and your business will be used solely for the Best of Queensland Digital Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
You can view and download your course certificate for any course you have completed on that course overview page which you can access via the main navigation menu when you’re logged in.
You’ll find the link to access your report in the email we sent to you with the subject line “Your Digital Engagement Health Check™ results”. Please do download your report so that you’ll always be able to access it.
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
