2021 Digital Tourism Excellence Program
Improve your digital footprint and grow your business
- 3 practical & interactive workshops
- Pre and post digital health checks
- Fully subsidised by the Mitchell Shire Council
- Learn & apply the fundamentals to create a robust digital presence for your business
21st May until 5 July 2021
3
hands on workshops
2
Digital engagement health checks
2
60 minute 1:1 coaching sessions
Program Overview
Mitchell Shire Council, with funding from the Australian Government through the Building Better Regions Fund, is offering this fully funded program to assist local tourism businesses with improving their digital footprint via workshops, one on one sessions, and digital health checks provided by Tourism Tribe. The program will focus on the critical skills and knowledge needed to adapt and improve your online presence to grow your business in the post Covid operating environment.
To start off you’ll get a full Digital Health Check of your online assets, including your website, Google My Business listing, Facebook and Instagram.
Once you’ve received your digital health check report including recommendations, we’ll book you in for a private 1:1 consultation with our digital and small business coaches to help you to gain clarity and direction for how to whip your digital footprint into tip top shape.
All the while, you’ll be attending 3 separate workshops to give you the knowledge you’ll need to implement the changes required.
Finally, at the end of the program, you’ll get a final Digital Health Check through which you’ll be able to see just how far you’ve come towards becoming a digital superhero.
Program Dates
Last week May – 1st digital health check
Thurs, 27 May – 1st workshop
Mon, 7 June – 1st coaching sessions start
Thurs, 10 June – 2nd workshop
Thurs, 17 June – 3rd workshop
Mon, 28 June – 2nd coaching sessions start
Second week July – 2nd digital health checks
Workshop 1
Getting Started in Tourism and Understanding Your Visitor
- Thurs, 27 May, 2021
- 3 hours
- Face to face
- TBA
In this workshop you will grow an appreciation of the tourism sector and for how vital the sector is for the success of many economies and regions around the world. There are several benefits of tourism on regional destinations including
boosting the revenue of the region, job creation, developing infrastructure, not to mention a sense of cultural exchange between local, domestic and international visitors.
The wins
- Help identify and develop quality visitor experiences that meet and exceed customer expectations.
- Define tourism and the visitor economy post COVID.
- The importance of researching the marketplace, choosing market segments and meeting customers’ expectations.
- Understanding visitor needs in order to identify who your customers are, what they want and how to best reach them.
Lesson 1: Defining Tourism
- Benefits of tourism
- The power of collaboration
- The new domestic story post COVID
Lesson 2: Inbound vs Domestic Tourism
- Insights into domestic and inbound markets
- Essential differences between the two markets
- Key considerations
Lesson 3: Attracting the Right Visitor
- Attracting the right visitor
- Different types of visitors
- Identifying your visitors
- Addressing visitors needs and WOWing them every time
Lesson 1: Online Marketing Fundamentals
- Starting with SWOT
- Researching your market
- Planning for online success
Lesson 2: Online Reputation Management
- Why every interaction counts
- Your unique selling proposition
- Brand consistency through all media
Lesson 3: Website Characteristics
- Basics of Search Engine Optimisation
- Tailoring content to your audience
- Measuring your success through analytics
Workshop 2
How to Successfully Get Your Business Online
- Thurs, 10th June, 2021
- 1.5 hours
- Online
This workshop will help you understand and appreciate the fundamentals of what it takes to have a successful online presence that aligns with the offline experience you deliver. Whether you currently have a website and social media presence or starting from the ground up there will be something for everyone to take away and ignite your successful online presence.
The wins
- Website fundamentals, the dos, the don'ts and the musts (including importance of great imagery)
- Online reputation management essentials and strategies to actively manage your online brand
- Website characteristics and how to measure your success
Workshop 3
Social Media Marketing for Small Business
- Thurs, 17 June, 2021, 10-12 am (this has been updated)
- 2 hours
- Face to face
- TBA
In this workshop learn the foundations of social media marketing and how you can make social media work for you and your business. With a specific focus on Facebook and Instagram you will understand the fundamentals of what makes successful social media tourism and experience accounts. You will also be shown how you save time and effort with step-by-step demonstration’s on making social media easy and fun while you reap the rewards of harnessing the power of a having a successful social media presence.
The wins
- How to use social media successfully for your business to grow and sell your visitor experiences.
- Learn foundational social media skills including the appropriate use of tags and hashtags.
- Discover tried and tested techniques to achieve growth and engage your community.
Lesson 1: Planning for Social Media Success
- Understanding the value of social media
- Understanding the value of social media
- Building a team and community
Lesson 2: Key Social Media Networks
- Facebook for business
- Instagram for business
- Google My Business
Lesson 3: Leveraging Social Media
- Aligning your website and social media content
- Social media management tools
- Staying on top of social media trends
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
