Tourism Destination Benchmark Report
Empower your regional tourism organisation with an independent review of how effectively your organisation and local businesses perform online.
- Recommendations for improvements in digital marketing, industry engagement and capability
- Understand target market and destination marketing organisation (DMO) role in the distribution system
- Strategic and usability review of DMO web and social presences
- Assessment of 20 businesses (can be extended) in the destination to ascertain their online visibility and performance
- Online reputation review by ReviewPro
- Development of report including strategic and tactical recommendations
- Workshop findings and recommendations with DMO and local businesses
Online Review of Tourism Businesses
Understand the online performance of your local industry and inform operators of their immediate improvement opportunities
- Report to the DMO on the online visibility and performance of key products in their region
- Assessment of up to 20 businesses (can be extended)
- Option to add on online reputation management review by ReviewPro
- Development of individual operator reports including priority recommendations
Tourism Workshop Training Menu
You can have a tourism and digital marketing expert come to your destination to deliver industry training by way of hands on workshops and business mentoring programs. Nothing trumps face to face interaction to motivate operators and maximise learning outcomes so they can walk away with new knowledge and skills to grow their businesses and their regional economy.
We are experienced at delivering actionable training, in region to upskill your tourism operators. Whilst we can tailor any training plan to your opreators, we have listed below the topics that are the most popular amongst tourism organisations in the Asia Pacific.
The duration of the workshop is recommended for the listed topics. However, we are happy to adapt to meet your needs.
All our training can also be delivered remotely as we’re well versed at delivering interactive training via video conference (see our current online training calendar)
About Tourism Tribe head coaches
Accredited Tourism Tribe trainers have decades of experience in delivering workshops, industry presentations and one-on-one coaching with founders Liz Ward and Fabienne Wintle leading the way with their unsurpassed expertise in tourism and digital marketing strategy. Liz and Fabie have delivered industry training across all parts of Australia and internationally and have long-standing relationships with other quality experts in their fields who they trust and facilitate to deliver programs to meet their clients’ demands at the highest standards.
The presentation and training resources are tailored for each client project to include relevant local product examples and drawn from a vast library of training resources spanning a wide range of topics. Any of the below options can be tailored to the specific characteristics and business maturity in your region.
Fabienne and her team have pulled GoFly Aviation’s digital marketing into the 21st century
What Anne-Maree said about our One on one coaching sessions.
“Sure we had a website, Google Business, Facebook and Instagram presence but now we have our Instagram pics feeding into our web gallery (via Juicer); a pop-up chat dialogue box on the front page of our website which feeds into our Facebook Messenger chat (via Mobile Monkey); a Trip Advisor presence; we understand the importance of responding to reviews; we have solved a duplication issue with our Google Business site and have a better password protection system.
The coaching sessions were so incredibly helpful and hands-on that we will be implementing all the great ideas we learnt, for months to come. We cannot thank you and enough!!!!
I learned more in this 1.5 hours than I have in multiple other industry coaching sessions
What Leah said about the Tourism Tribe Digital Leap Program:
“I recently joined Tourism Tribe. My initial reason was to have an independent professional assess the ‘health and effectiveness’ of my electronic media presence.
The audit was performed quickly and was thorough and helpful. A few things I was able to attend to quickly and without assistance.
This audit was followed by a 1.5hr 1 on 1 with Fabienne. Wow this session was fabulous. Specifically tailored to meet my needs. We worked through each area for improvement as noted in the audit. This learning was also targeted to meet my specific capabilities in each area. I finished up with a to do list pages long and feeling like I had already achieved an enormous amount in 1.5 hours.
I highly recommend this process and support that in saying I learned more in this 1.5 hours than I have in multiple other industry coaching sessions.
The ‘One on One’ session was priceless
What Dianne said about her one-on-one coaching session with the Tourism Tribe:
“I felt very privileged and spoilt for being given such a great gift of having my very own tutoring/knowledge session. Being independent operators it is hard to keep up with everything to maintain a strength in the competitive market place, especially online. We were aware our online presence was lacking, so to have access to an expert; one on one was priceless“
Incredibly helpful support
What Melissa said about the One on One Coaching Session:
“Great online community, incredibly helpful support team and so many different online tools.
I had a one-on-one coaching session with Fabienne and I have so many new ideas that I am looking forward to implementing. She made things that I was feeling unsure about seem easy!”
Andrea is a fantastic communicator and has an incredible understanding of the China marketplace
As owner/manager of Far Horizons Australian Bush Tours, the recent workshop and mentoring that Andrea Plawutsky and Tourism Tribe delivered as part of the experience development program we participated in was invaluable and an opportunity that was an integral part of the overall program. Andrea is a fantastic communicator and has an incredible understanding of the China marketplace, most importantly, how to market to them and how to prepare your business to meet their needs. As Far Horizons is a small, family owned tour business, Andrea’s advice was both strategic and practical and we’ve been able to apply it to fine-tune our customer experience and marketing.
@Darryl Kirkup Owner/Operator Far Horizons Australian Bush Tours, Qld, Australia
Online marketing in China
- Chinese consumer expectations and characteristics
- Chinese consumer trends and purchase behaviours
- Regional market differences
- Connecting to the China travel trade distribution system
- Strategies to connect directly
- China social media landscape and online reputation management
- Working the web in China
- Content translation to suit the market
- Content and design that works
- Your website as a channel and strategies to drive direct business
If you would like to find out more about the Tribe’s workshops and mentoring programs, please fill out the form below.
About Tourism Tribe:
TourismTribe.com is the world’s leading online community for tourism business owners and managers, providing a continual calendar of training, marketing advice, member support forum and help on running a business, traditional and web marketing, distribution, technology and more.
Join your best companion in the tourism industry at www.tourismtribe.com.