Email marketing is a powerful lead generating strategy for tourism businesses and destination marketing organisations to drive traffic to their websites. This is because it is permission based, meaning that the person who has subscribed to your email marketing database wants to hear from you.
Segmenting your email list is what will make you stand out from the crowd
Whilst the competition for promotional emails to be seen by customers in their inbox is very high, if tourism operators understand the strategies to segment their mail lists and develop relevant and engaging content, they can get good return from email marketing, which they can measure through digital marketing analytics like open rates, click through rates and other conversion metrics they have set up on Google Analytics.
Email marketing automation should be at the top of your digital plan
Your email database is a valuable asset in your business and one which you own, as compared to followers of your Facebook business page or even the content on your Facebook business page…Facebook own this data.
As tourism owners and managers you should learn how to make the most of this asset and how to include email marketing in your digital marketing plan, how to maximise the value from your content plan and how to develop quality and relevant content that you can share via email. Email automation will also massage your customers and get them purchase-ready. The tools available can be very cost effective and easy to use, for example MailChimp. Tools like MailChimp allow you to automate communications based on triggers on your website, which enables you to communicate with your customers in a timely manner.
There are also new mechanisms for directly communicating with your subscribers like SMS and Facebook Messenger, that are more convenient for your customers and these should be considered as complimentary channels in your email marketing strategy.
Email Marketing and Email Automation in the Tourism Tribe online community
Tourism Tribe has a wealth of resources to help Tourism businesses learn about how to manage their email marketing strategies. These resources include tutorials, presentations, webinars and support forums.
1. Access to Tourism industry specific learning hubs
Tourism Tribe members can access a wealth of self learning resources like the Email marketing and automation learning hub and helpful support forums.
2. Access to Tourism industry specific support forums
Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.
Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.
The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.
3. Email marketing and email automation for your Tourism Business
You can also engage a Tourism Tribe expert to deliver customised coaching and an email marketing and email automation strategy for you and your team.
The program will be tailored to your business and your budget. Speak to Wendy on the online chat or email firstname.lastname@example.org for more information.