Email marketing is a powerful lead generating strategy for tourism businesses and destination marketing organisations to drive traffic to their websites.  This is because it is permission based, meaning that the person who has subscribed to your email marketing database wants to hear from you.

Segmenting your email list is what will make you stand out from the crowd

Whilst the competition for promotional emails to be seen by customers in their inbox is very high, if tourism operators understand the strategies to segment their mail lists and develop relevant and engaging content, they can get good return from email marketing, which they can measure through digital marketing analytics like open rates, click through rates and other conversion metrics they have set up on Google Analytics.

Email marketing automation should be at the top of your digital plan

Your email database is a valuable asset in your business and one which you own, as compared to followers of your Facebook business page or even the content on your Facebook business page…Facebook own this data.

As tourism owners and managers you should learn how to make the most of this asset and how to include email marketing in your digital marketing plan, how to maximise the value from your content plan and how to develop quality and relevant content that you can share via email.  Email automation will also massage your customers and get them purchase-ready. The tools available can be very cost effective and easy to use, for example MailChimp.  Tools like MailChimp allow you to automate communications based on triggers on your website, which enables you to communicate with your customers in a timely manner.

There are also new mechanisms for directly communicating with your subscribers like SMS and Facebook Messenger, that are more convenient for your customers and these should be considered as complimentary channels in your email marketing strategy.

Email Marketing and Email Automation in the Tourism Tribe online community

Tourism Tribe has a wealth of resources to help Tourism businesses learn about how to manage their email marketing strategies. These resources include tutorials, presentations, webinars and support forums.

1. Access to Tourism industry specific learning hubs

Tourism Tribe members can access a wealth of self learning resources like the Email marketing and automation learning hub and helpful support forums.

2. Access to Tourism industry specific support forums

Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.

Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.

The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.

3. Email marketing and email automation for your Tourism Business

You can also engage a Tourism Tribe expert to deliver customised coaching and an email marketing and email automation strategy for you and your team.

The program will be tailored to your business and your budget.  Speak to Wendy on the online chat or email help@tourismtribe.com for more information.

Highly recommended

What Leah said about the Digital Leap program and the Tourism Tribe
“I recently joined Tourism Tribe. My initial reason was to have an independent professional assess the “health and effectiveness” of my electronic media presence.

The audit was performed quickly and was thorough and helpful. A few things I was able to attend to quickly and without assistance.

This audit was followed by a 1.5hr 1 on 1 with Fabienne. Wow this session was fabulous. Specifically tailored to meet my needs. We worked through each area for improvement as noted in the audit. This learning was also targeted to meet my specific capabilities in each area. I finished up with a to do list pages long and feeling like I had already achieved an enormous amount in 1.5 hours.

I highly recommend this process and support that in saying I learned more in this 1.5 hours than I have in multiple other industry coaching sessions.

Thanks Guys!”

@Leah Sloane
Leah Sloane - Berry Springs Tavern

I would recommended Fiona

What Howard said about the  Fiona Allan, Tourism Tribe expert

“You’ve made good sense to me today and I recommend you to others who are labouring over these little extras they can add to their Facebook Page. You were easy to listen to”

@Howard Smith
Howard Smith - Cradle Coast Tours - Tasmania

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