The digital economy has had a significant impact on the tourism industry as accommodation, tour and hospitality operators have had to quickly adapt to digital marketing practices that ensure they are present when the digital traveller searches for holiday ideas and services in Google, Tripadvisor, Facebook or any other number of digital marketing channels.
Learn the tactics to bring visitors to your website
In the past 10 years operators have had to understand how digital marketing can benefit their tourism businesses, allocate the time and budget required to do digital marketing well and continually learn about the changing features of Google, online reputation management platforms, online booking systems, online travel agencies (for example the growth of Booking.com and Airbnb) and social media channels. Often simple solutions like Google My Business are overlooked by small operators because they just don’t know how Google has changed and how they can optimise it to get high value for their business. Many tourism businesses don’t appreciate the importance of content in the digital economy and are unaware of the tactics to drive traffic to their website through search engine optimisation, blog posts and email marketing.
Measure first, then make decisions
A small tourism business doesn’t have to be working every social media channel or be listed in every online distribution channel, but they do need to prioritise their digital activities, have a digital marketing plan and be measuring what they’re doing. If you don’t measure, you don’t know what’s working and you can’t make informed decisions about how to improve your online presence!
Digital marketing and planning resources in the Tourism Tribe online community
Tourism Tribe has a wealth of resources to help Tourism businesses leverage social media. These resources include tutorials, presentations, webinars and support forums.
1. Access to Tourism industry specific learning hubs
Tourism Tribe members can access a wealth of self learning resources like the Digital Strategy template, hundreds of tutorials and articles in the specialised learning hubs and helpful support forums. Join now.
2. Access to Tourism industry specific support forums
Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.
Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.
The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.
3. Development of digital strategies for your Tourism Business
You can also engage a Tourism Tribe expert to deliver customised coaching, review your online presence and develop a digital marketing strategy for you and your team.
The program will be tailored to your business and your budget. Speak to us on the online chat or email firstname.lastname@example.org for more information.
Good feedback from the group!
What Gillian said about the Tourism Tribe Southern Highlands marketing development program:
“Every day since last Tuesday I have wanted to call you to thank you for the hookup with our LTVTA Tourism Tribe! So little time!!
It went well at our end and there was good feedback from the group – it is a difficult environment but you are a real pro! And are so personal and a great communicator – lots of practice I guess, and your connection was on a very personal basis considering how little you could see of them .
We have had a one week break and have 3 more sessions to go . I plan to survey them a little after this next session to see what they feel they are learning that is valuable and their feedback on how we can improve our approach . They keep turning up though so that is the best sign .
Sarah and I are also learning about training delivery – as much as they are learning new skills. I am very hopeful of continuing this model adapted to regions and product in outlying areas so plan to stick with the Tourism Tribe model for each of our LTAs and council areas.
I will be keeping in touch with you and Fabie en route!
Would love to follow up on your idea of a case study or similar when the time is right .
Many thanks for all your support.
Coaching and Tourism Tribe membership worked for us!
What Steve said about the Tourism Tribe Destination Southern Highlands marketing development program:
“Destination Southern Highlands is a business unit of Wingecarribee Shire Council and operates the innovative Southern Highlands Welcome Centre based in Mittagong whilst also being the peak tourism body for the Southern Highlands providing destination marketing services. We pride ourselves on leading in visitor servicing strategies and using technology and concierge servicing to achieve our goals and we have a culture of innovation. This is why we partnered with Digital Coaching International to help us take the next step in our digital strategy.
The quality of DCI’s work when they conducted an independent review of our strategy and the online presence of local industry, coupled with the innovative services in the Tourism Tribe platform have helped us to stay in front of consumer trends and keep our visitor servicing and destination marketing approaches relevant in a rapidly changing marketplace. DCI are customer focused, have a deep appreciation of the tourism industry, are strategically and technically very strong and take a creative approach to their projects”.
Digital Coaching International and Tourism Tribe worked for us!
What Kylie said about Tourism Tribe and the Kangaroo Island marketing development program:
Digital Coaching International is presently delivering a series of workshops on Kangaroo Island. We’re finding Liz Ward and her team extremely accommodating and easy to work with.
They customise their programs to support our strategies on KI and are intuitive to our industry’s needs. Their level of knowledge and skills in training and supporting industry are exemplary and including a subscription to Tourism Tribe for workshop participants is proving to be very helpful for our industry as they’ve got a team of tourism and digital experts and a raft of learning resources to turn to for ongoing support and learning.
Feedback from our participants was great!
At Gold Coast Tourism we have utilised Digital Coaching International for 6 workshops delivered to our members over the first half of 2016. We have had various presenters and all have been received positively by our members. From the post workshop online surveys carried out, here is some feedback from participants:-
“Love these courses – I believe they have made a difference to our website effectiveness”
“The size of these group workshops are great, they are more interactive and personable. I found the workshop very useful and have learnt skills that I can implement at my work. I look forward to attending another one in the near future.”
“Thank you for the opportunity to participate in these workshops – I’ve been to two so far, and they have been among the most valuable PD sessions I have attended. I’m really looking forward to the next one.”
So much value!
What Sherrie said about a Tourism Tribe one on One Coaching session:
We got so much value out of today’s session with Fabie that I am bursting with enthusiasm. She is an amazing woman. All three of us, Barb, Kerrie and myself were spellbound by her knowledge and skill. Talk about girl power in our office today, on International Women’s day too!
Fabie has given us the confidence and direction to push harder in what we do and has managed to replace the fear (from lack of knowledge) with meaningful, measurable goals for the business.