The digital economy has had a significant impact on the tourism industry as accommodation, tour and hospitality operators have had to quickly adapt to digital marketing practices that ensure they are present when the digital traveller searches for holiday ideas and services in Google, Tripadvisor, Facebook or any other number of digital marketing channels.

Learn the tactics to bring visitors to your website

In the past 10 years operators have had to understand how digital marketing can benefit their tourism businesses, allocate the time and budget required to do digital marketing well and continually learn about the changing features of Google, online reputation management platforms, online booking systems, online travel agencies (for example the growth of and Airbnb) and social media channels.  Often simple solutions like Google My Business are overlooked by small operators because they just don’t know how Google has changed and how they can optimise it to get high value for their business.  Many tourism businesses don’t appreciate the importance of content in the digital economy and are unaware of the tactics to drive traffic to their website through search engine optimisation, blog posts and email marketing.

Measure first, then make decisions

A small tourism business doesn’t have to be working every social media channel or be listed in every online distribution channel, but they do need to prioritise their digital activities, have a digital marketing plan and be measuring what they’re doing.  If you don’t measure, you don’t know what’s working and you can’t make informed decisions about how to improve your online presence!

Digital marketing and planning resources in the Tourism Tribe online community

Tourism Tribe has a wealth of resources to help Tourism businesses leverage social media. These resources include tutorials, presentations, webinars and support forums.

1. Access to Tourism industry specific learning hubs

Tourism Tribe members can access a wealth of self learning resources like the Digital Strategy template, hundreds of tutorials and articles in the specialised learning hubs and helpful support forums.  Join now.

2. Access to Tourism industry specific support forums

Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.

Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.

The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.

3. Development of digital strategies for your Tourism Business

You can also engage a Tourism Tribe expert to deliver customised coaching, review your online presence and develop a digital marketing strategy for you and your team.

The program will be tailored to your business and your budget.  Speak to Wendy on the online chat or email for more information.

Highly recommended

What Leah said about the Digital Leap program and the Tourism Tribe
“I recently joined Tourism Tribe. My initial reason was to have an independent professional assess the “health and effectiveness” of my electronic media presence.

The audit was performed quickly and was thorough and helpful. A few things I was able to attend to quickly and without assistance.

This audit was followed by a 1.5hr 1 on 1 with Fabienne. Wow this session was fabulous. Specifically tailored to meet my needs. We worked through each area for improvement as noted in the audit. This learning was also targeted to meet my specific capabilities in each area. I finished up with a to do list pages long and feeling like I had already achieved an enormous amount in 1.5 hours.

I highly recommend this process and support that in saying I learned more in this 1.5 hours than I have in multiple other industry coaching sessions.

Thanks Guys!”

@Leah Sloane
Leah Sloane - Berry Springs Tavern

I would recommended Fiona

What Howard said about the  Fiona Allan, Tourism Tribe expert

“You’ve made good sense to me today and I recommend you to others who are labouring over these little extras they can add to their Facebook Page. You were easy to listen to”

@Howard Smith
Howard Smith - Cradle Coast Tours - Tasmania

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