The digital economy has had a significant impact on the tourism industry as accommodation, tour and hospitality operators have had to quickly adapt to digital marketing practices that ensure they are present when the digital traveller searches for holiday ideas and services in Google, Tripadvisor, Facebook or any other number of digital marketing channels.
Learn the tactics to bring visitors to your website
In the past 10 years operators have had to understand how digital marketing can benefit their tourism businesses, allocate the time and budget required to do digital marketing well and continually learn about the changing features of Google, online reputation management platforms, online booking systems, online travel agencies (for example the growth of Booking.com and Airbnb) and social media channels. Often simple solutions like Google My Business are overlooked by small operators because they just don’t know how Google has changed and how they can optimise it to get high value for their business. Many tourism businesses don’t appreciate the importance of content in the digital economy and are unaware of the tactics to drive traffic to their website through search engine optimisation, blog posts and email marketing.
Measure first, then make decisions
A small tourism business doesn’t have to be working every social media channel or be listed in every online distribution channel, but they do need to prioritise their digital activities, have a digital marketing plan and be measuring what they’re doing. If you don’t measure, you don’t know what’s working and you can’t make informed decisions about how to improve your online presence!
Digital marketing and planning resources in the Tourism Tribe online community
Tourism Tribe has a wealth of resources to help Tourism businesses leverage social media. These resources include tutorials, presentations, webinars and support forums.
1. Access to Tourism industry specific learning hubs
Tourism Tribe members can access a wealth of self learning resources like the Digital Strategy template, hundreds of tutorials and articles in the specialised learning hubs and helpful support forums. Join now.
2. Access to Tourism industry specific support forums
Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.
Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.
The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.
3. Development of digital strategies for your Tourism Business
You can also engage a Tourism Tribe expert to deliver customised coaching, review your online presence and develop a digital marketing strategy for you and your team.
The program will be tailored to your business and your budget. Speak to Wendy on the online chat or email firstname.lastname@example.org for more information.