Online tutorial about web marketing for tourism

What is a Web Strategy

What will I learn in this tutorial

  • About the components of a web strategy
  • How often a small tourism business should be engaging in web activities
  • The role of SEO in a web strategy

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No Brainer




My strategy:DailyWeeklyFortnightlyMonthly
Emails:Check and acknowledge emails 3 times a day, respond at least once a day.Newsletter marketing
Content:As required. Use guest feedback to improve your website. Successful tourism businesses update their content once a week and build new pages every time there is a new event in their region from which they could get business.If you have set up a blogging strategy, ensure that you blog regularly and respond to comments.
Photos:Be prepared to take action shot photos (clients, staff, scenery) when requiredAdd new photos to website, Instagram, Flickr accountChange photos if they are not relevant
Videos:Be prepared to take videos (clients, staff, scenery) when requiredAdd new videos
Social media:E.g. FacebookTwitter (monitoring)Facebook Page (monitoring)Twitter (posting)Facebook Page (posting), Instagram (posting and commenting)Monitor new groupsMonitor analytics
Online reputation:E.g. TripAdvisorAsk or incentivise clients to leave reviewsRespond to reviewsMonitor your reviews
Website analytics:KeywordsCall to actionSource of visitorsPages most visitedRevamp content according to the results of analytics (e.g. if a page’s bounce rate is over 50%)
Backups:Backup computer(Automatic)Backup website on server
Inbound links:Check if there are any new incoming links to your siteSource one new link a monthCheck who links to you


About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

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