Program to improve your tourism website

This tutorial holds the video recording and key points for:

  1. Panel session on websites (9 August 2018)
  2. Deep Dive Website training session (23 August 2018)

1. Panel session on Websites for tourism

Watch our experts and tourism operators discuss key elements of websites in our recorded panel session delivered on 9th August 2018.

Questions covered by the panelists

  • What are the 5 most important features to have on your tourism website and why?
  • What role should an effective tourism website play in your marketing efforts
  • What tools can I implement on my tourism website to assist with my MarketingHow do these tools assist with Marketing: 4
  • How can I tell if my website is working for my tourism business?
  • When planning a new or updated website I remember you mentioned writing down your website menu physically on a white board or on an A3 sheet of paper? Can you please elaborate on this and why it helps?
  • What were some of the key steps you took when rebuilding the website of 1770 LARC! Tours?
  • What do you attribute you increase in sales to with the launch of the new website?
  • How much should I budget for for a rebuild or new website?
  • What are the pros and cons of building a website myself?
  • What are the platform choices?
  • What are the pros and cons of using a developer?
  • I have a website, now what? What changes did you have to make in your business to accommodate the support of your new website?

Panelists contact details

WOOF Media
WOOF Media provide tourism marketing services for business & destinations. Marketing plans, print + digital visitor guides, websites, social media and more.

Peter Freeman
Director, Digital Strategy
ph. +61 8 8682 6093
email. info@woofmedia.com.au

1770 LARC! Tours
Visit the Town of 1770 and Agnes Water in the Southern Great Barrier Reef region of
Queensland for the ideal getaway and join us for a tour on our pink amphibious LARCs!

Amber Rodgers
Marketing Manager
ph. +61 7 4974 9422
email. info@1770larctours.com.au

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

2. Deep Dive Live website training session

Watch the recording of the session that took place on 23 August 2018.

Elements that were discussed and reviewed:

  • How to develop personas to ensure the content of your website meets the needs of your target market
  • Review of 6 websites
  • Review of the most important elements of tourism websites
  • How to assess whether your tourism website is actually working and converting visitors
  • How to easily display your social media images into your website gallery to save you a lot of time uploading photos.
  • 2 key search engine optimisation considerations when you’re designing and working on your website content
  • How to use a simple table to build or review the content of your website
  • Best DIY options if you’d like to build your tourism website yourself
  • And much more.

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

3. Q&A session on websites for tourism

Watch the recording of the session that took place on 31st August 2018.

Some of the questions that were asked and answered during the Q&A were:

  • Is there any measurable difference between the no of contacts a business might receive if they have a ‘direct booking’ button that leads to an online calendar booking system, rather than simply a button that leads to an ‘contact form’ where guests can enquire via a message?
  • What are the pros and cons of inserting a link to your businesses’ listing on an external website for online bookings e.g. ‘Stayz’? How many seconds should banner photos scrolling across the page last for?
  • When going from one web developer to another, how is it best to transition so that your sensitive sales and customer data is best protected?
  • Are there laws to protect the business from any neglect or absent-minded actions of the former developer?
  • What is the normal practice and what are good tips for businesses thinking of changing web developers?
  • And much more.

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

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