Latest course updates

Program to improve your tourism website
Last updated on 29 November, 2022

Make your website the best it can be

Latest update:

  1. New topic called ‘Website fundamentals that establishes what supports a great website: domain/email but also a great content manager and a reputable web developer.
  2. Further expansion of ‘Website strategy’ to include lead magnets
  3. Checklists added to ‘ Website tactics’
  4. New lesson called ‘Website action plan’ which is a downloadable template to remind you of what you need to do periodically to keep your website the best it can be.
Last updated on 29 November, 2022

Online Reputation Management

Latest update:

  1. New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy. 
  2. Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy and key case studies.
  3. Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
  4. Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
  5. New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
Last updated on 29 November, 2022

Make Instagram work for your business

Latest update:

Added new tutorial video on how to create great Instagram Reels

Last updated on 21 November, 2022

Work smarter not harder

Latest update:

1. New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.

2. New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including: antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam proof your business and so much more!

3. Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.

4. Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!

Last updated on 7 November, 2022

Bizkeeper 101

Latest update:

New changes were made to Lesson 2 of the Digital Bizkeeper course on November 7th 2022.

  1. New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy. 
  2. Further expansion of ‘Entrepreneurial DNA of a customer-centric business’ to include customer-centricity as the underpinning strategy and key case studies.
  3. Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
  4. Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
  5. New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics. 

New changes were made to Lesson 1 of the Digital Bizkeeper 101 course on October 27th 2022.

  1. New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.
  2. New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam-proof your business and so much more!
  3. Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.
  4. Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!
Last updated on 2 November, 2022

Introduction to Tourism Tribe

Latest update:

New Introduction to the Tourism Tribe community topic.

Local search results top 3
Last updated on 30 September, 2022

Local Search & Google Business Profile

Latest update:

1. New topic called ‘Things to do & Hotel bookings’. The topic contains information about how tour operators, tourism activity providers, and accommodation businesses list their services on the platform for users to browse easily and connect their booking systems to their Google Business Profile.

2. A new topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.

3. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.

Last updated on 14 July, 2022

How to Maximise Your ATDW Listing (Australia only)

Latest update:

Updated to include workflow automation and tips to improve email deliverability

Last updated on 5 July, 2022

Make Facebook Work for your Business

Latest update:

Added information about debugging links when sharing web pages in a post under the ‘Meta Business Suite’ topic.

Photo of a screen displaying a Google Analytics report
Last updated on 23 March, 2022

Google Analytics

Latest update:

Updated ‘Tracking Campaign’ lesson with new URL builder spreadsheet that will automatically create tracking URLs for you to use.

Latest topic updates

ATDW Introduction (12 min)

Latest update:

Added deal information and how to make deals evergreen.

Last updated on 16 November, 2022

Sourcing images and copyright (6 min)

Latest update:

Added state national image libraries

Last updated on 16 November, 2022

Demystifying Local Search (25 min)

Latest update:

Added additional links to find support for verifying your Google Business Profile.

Last updated on 26 October, 2022

Optimising your Google Business Profile (17 min)

Latest update:

Updated information on how business owners can manage their Google Business Profile now that the Google My Business app has retired.

Last updated on 24 October, 2022

ATDW Google Business Profile (9 min)

Latest update:

Topic created to provide details about the integration of GBP to ATDW listings

Last updated on 28 September, 2022

Creating Highlights (12 min)

Latest update:

Brand new topic with updated tips and examples to make the most out of your Instagram Highlights

Last updated on 14 September, 2022

Meta Business Suite (11 min)

Latest update:

Facebook Business Suite has changed its name to Meta Business Suite

Last updated on 12 September, 2022

Maximising your Reels (13 min)

Latest update:

New topic: Instagram Collaborative feature, tips for resharing, important metrics to indicate success and repurposing ideas

Last updated on 25 August, 2022

Uploading images to social media (2 min)

Latest update:

Updated list of social media sites

Last updated on 25 August, 2022

The role of Facebook in your business (8 min)

Latest update:

New Facebook redesign updates to include profile switching and removal of Likes..

Last updated on 18 August, 2022