Latest course updates
Last updated on 23 March, 2023
Search Engine Optimisation (SEO)
Latest update:
A full update of the SEO course, including a non-techie way to find out how to craft content that showcases you as an authority in what you do an addition of a workbook.
Last updated on 27 January, 2023
How to Maximise Your ATDW Profile (Australia only)
Latest update:
- Further expansion of ‘Editing to your ATDW listing’ topic including how to write an effective ATDW description, adding a deal and live chat.
- New topic called ‘Enhancing your ATDW listing with images and video’ includes best-practice examples of how to make your listing stand out.
- Further expansion of ‘Connecting your listing to Google Business Profile’ including detailed instructions on how to submit a listing for review, accessing the “stats” and “account” sections; alongside the 4-step process to linking your profiles together.
- New topic called ‘ATDW checklist’ to assist in critically assessing and implementing key recommendations and best business practices to your ATDW profile.
- New lesson called ‘ATDW action plan’. This includes a downloadable template to remind you of what you need to do periodically to ensure your ATDW profile is working to increase visibility and brand awareness.
Last updated on 27 January, 2023
Make Facebook Work for your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Facebook fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Facebook marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Facebook isn’t viewed as a singular marketing activity but is considered a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Facebook’s algorithm’. This topic details the various factors Facebook uses to determine how your content appears in your user’s feed as this will help your chances of being prioritised in Facebook’s algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called Facebook checklist’. This topic helps you identify areas of your Facebook Page that can be enhanced using our best practice checklist.
- Further expansion of all existing Facebook topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called Facebook action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Facebook marketing in business.
Last updated on 27 January, 2023
Make Instagram work for your business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Instagram fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Instagram marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Instagram isn’t viewed as a singular marketing activity but is considered as a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Instagram’s algorithm’. This topic details the implementation of three new techniques that enhance your content and increase your chances of being prioritised in the Instagram algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called ‘Instagram checklist’. This topic helps you identify areas of your Instagram business page that can be enhanced using our best practice checklist.
- Further expansion of all existing Instagram topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called ‘Instagram action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Instagram marketing in business.
Last updated on 3 March, 2023
Make your website the best it can be
Latest update:
- New topic called ‘Website fundamentals that establishes what supports a great website: domain/email but also a great content manager and a reputable web developer.
- Further expansion of ‘Website strategy’ to include lead magnets
- Checklists added to ‘ Website tactics’
- New lesson called ‘Website action plan’ which is a downloadable template to remind you of what you need to do periodically to keep your website the best it can be.
Last updated on 27 January, 2023
Bizkeeper 101
Latest update:
New changes were made to Lesson 2 of the Digital Bizkeeper course on November 7th 2022.
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric business’ to include customer-centricity as the underpinning strategy and key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
New changes were made to Lesson 1 of the Digital Bizkeeper 101 course on October 27th 2022.
- New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.
- New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam-proof your business and so much more!
- Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.
- Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!
Last updated on 27 January, 2023
Online Reputation Management
Latest update:
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy and key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
Last updated on 9 March, 2023
Digital Champion 101
Latest update:
New changes were made to Lesson 2 of the Digital Bizkeeper course on November 7th 2022.
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric business’ to include customer-centricity as the underpinning strategy and key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
New changes were made to Lesson 1 of the Digital Bizkeeper 101 course on October 27th 2022.
- New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.
- New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam-proof your business and so much more!
- Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.
- Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!
Last updated on 27 January, 2023
Work smarter not harder
Latest update:
1. New quiz called ‘Cyber security assessment’ that aims to provide a quick overview of your cyber security risks.
2. New topic called ‘Smart tools that protect your business’. The topic outlines the necessary steps and information businesses need to know in order to protect their online security. Including: antivirus software, important browser security settings, cloud-based storage solutions, education on how to scam proof your business and so much more!
3. Further expansion of ‘Smart and safe password management’ to include two-factor authentication, small business case studies and the importance of adding access control to your business accounts.
4. Additional information and new tools added to ‘Smart tools that save you time’ which includes identifying broken links on your website, customer services tools and more!
Last updated on 27 January, 2023
Local Search & Google Business Profile
Latest update:
1. New topic called ‘Things to do & Hotel bookings’. The topic contains information about how tour operators, tourism activity providers, and accommodation businesses list their services on the platform for users to browse easily and connect their booking systems to their Google Business Profile.
2. A new topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.
3. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.
