New TripAdvisor Features
Spotlight Session

Wed 20th Feb 2019Online training
11 am Brisbane (AEST)
Delivered Online (via Zoom)

Free for Tourism Tribe members
$22 for non-members (casual)

Have you noticed the big changes on TripAdvisor?

Three out of five consumers turn to TripAdvisor during travel planning before they commit to making an online booking. It’s important for tourism operators to have a sound understanding of how this platform functions, and how they can take advantage of its most recent updates.

In this online session, presented by Alanna Green from TripaAdvisor, you’ll learn about the new opportunities to connect your tourism business or destination with your ideal customers in the most relevant way through “Travel Feed”, the new TripAdvisor.

Live online workshop (45 min) and Q&A session (15 min)
Wednesday 20 February 11:00-12:00 AEST (Brisbane time)

Featuring guest presenter Alanna Green, this live session will be an overview of the latest and upcoming changes being implemented by TripAdvisor to enhance the user experience, highlighting new opportunities for tourism businesses and destinations.

In the session Alanna will explain:

  • The direction of social media and why TripAvisor has moved into the social sphere
  • How the user is behaving on TripAdvisor and the triggers that are being utilised to serve the most personalised travel experience and content to them
  • How destinations can contribute content to Travel Feed
  • How she sees this evolving over the next few years
  • TripAdvisor’s vision for the new TripAdvisor and how you can be measuring success in the initial phases

Meet Alanna Green (TripAdvisor)

Alanna joined TripAdvisor in 2016 as a Destination Marketing Sales Executive, covering Australia, New Zealand, Malaysia & Indonesia. TripAdvisor is the world’s largest travel site, enabling travellers to plan and book the perfect trip. TripAdvisor offers advice from millions of travellers alongside a wide variety of travel planning features with seamless links to booking tools to enable TripAdvisor Travellers to plan and book the perfect trip, every trip.

Alanna’s role with TripAdvisor involves working directly with destinations on making the best and most informative content available to the TripAdvisor global audience of 456 million unique visitors per month, because there is no one better to tell the story of a destination than those who live and breathe it.

Alanna hails from one of the smallest and more remote regions of Australia, Lord Howe Island. Alanna began her career as the Digital Marketing Coordinator for the Island working to transition the Island’s marketing strategy from purely traditional channels to digital. In 2013, Alanna joined the Australian Tourism Export Council as National Executive – Partnerships & Events and worked to connect the Australian inbound tourism industry to key distribution partners. Alanna holds a Juris Doctor/Master of Business Administration (JD/MBA) from the University of Technology, Sydney.

Photo of Alanna Green, Trip Advisor Destination Marketing Sales Executive

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If you are a premium Tourism Member make sure you Login prior to filling out the form so you receive this training for free.

If you want to sign up and receive this training for free, sign up here

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Upon registration, you’ll receive an email confirmation in your inbox and instructions on how to join the session.
To support participant learnings Tourism Tribe members can tap into the private Tourism Tribe support forums to address any issue that may not have been covered. Tourism Tribe experts will be on standby to answer your questions and share their tips with you.

FAQs

I can’t do this date, do I miss out?
If you cannot make this session you won’t miss out.  All participants will be emailed the recording and will be able to work through it at their own pace.

What time zone is the session?
All session timezones are Australian Eastern Standard Time (Brisbane). 

Can I purchase this at a later date?
The recording will be made available to our Superstar and No Brainer members.  Join here

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