This self-paced session is now available for purchase
(the live session was delivered on the 5th April 2019, and has been recorded)
Free for Tourism Tribe members
$22 for non-members (casual)
Learn how to tap into the 50+ market!
The over-55 economy is the third largest in the world, 3rd behind China and USA, and is often misunderstood. Seniors are valuable customers, they are spontaneous and easy to reach with a willingness to travel, they make great advocates, plus, because they don’t like to travel during peak season, they are low and shoulder season fillers. If you’re not marketing to seniors, you are missing out!
This spotlight session, led by expert in the field Bronwyn White, will provide insights into the trends of the ‘New Young’, busting myths and offering advice on how tourism operators can access this high-value market.
Live workshop (45 min) and Q&A session (15 min) – Friday 5th April 11:00-12:00 AEST (QLD time)
Backed by recent and comprehensive market research, our guest presenter Bronwyn White will discuss the needs, values & attitudes of senior travellers and how to develop a marketing strategy to bring them to your tourism business.
- Why you should incorporate seniors into your marketing strategy
- Current and emerging trends and values of seniors
- Myth-busting and over-50s marketing tropes to avoid!
- Customising your product for seniors
Meet Bronwyn White (New Young Consulting)
Bronwyn White is the world’s #1 authority on the seniors travel sector. She is the CEO of New Young Consulting a market research and marketing agency that specialises in the seniors travel sector. She shows her clients how to meet the changing needs, values and attitudes of the “New Young” and how to forge profitable ongoing relationships with this truly disruptive market.
Sign up by completing this form
Upon registration, you’ll receive an email confirmation in your inbox and instructions on how to join the session.
I can’t do this date, do I miss out?
If you cannot make this session you won’t miss out. All participants will be emailed the recording and will be able to work through it at their own pace.
What time zone is the session?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
The recording will be made available to our Superstar and No Brainer members. Join here