Improving your tourism website’s ranking on Google thanks to inbound links

The tutorial called Optimising Your Website reviewed the structure of links and their role of connecting webpages together. Search engines also use inbound links to a website to gauge its popularity and importance. Moz.com, a renowned search engine optimisation community says that links indicate endorsement from other websites, thus giving the receiving website greater credibility.

Since links are an important factor to search engines, it comes as no surprise that growing the quality and number of links to your website will enhance your online popularity and thus improve your search engine rankings.

This tutorial will help tourism businesses understand what inbound links are and how to assess where their links are coming from, and how to get more.

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