This tutorial holds the video recording and key points for:

  1. Storytelling Panel Session (6 December 2018)
  2. Storytelling Workshop (13 December 2018)

1. Panel session about Storytelling

On December 6, 2018 we welcomed Statham – Director of Media Mortar and Deborah Friend, Owner at Write Away Whitsundays for a live Storytelling Panel session.

Questions and topics that were discussed were:

  • Storytelling means different things to different people.  How do you define storytelling for tourism businesses and destinations?
  • What role does storytelling play in a marketing strategy?
  • When it comes to working with media how does good storytelling play a role?
  • Tell us about the Tourism Tribe magic story builder…how are tourism operators using that and why is it successful.
  • What examples of good storytelling can you share with us?
  • Examples of good storytelling
  • What are the fundamental steps to developing a storytelling strategy? We know you’ll be going through this in the workshop next week, but please tell us the topline version.

A big thank you to our Panelists…

Hannah Statham

Media Mortar

Hannah Statham
The Boss at Media Mortar
Brisbane, QLD
Australia

www.mediamortar.com.au
hannah@mediamortar.com.au
tel: +61 (0)411 085 226

Deborah Friend

Write Away Whitsundays

Deborah Friend
Owner, Write Away Whitsundays
Cannonvale, QLD
Australia

www.writeawaywhitsundays.com.au
deborah@writeawaywhitsundays.com.au
tel: +61 (
0)488 760 800

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

2. Deep Dive Live training session on Storytelling for tourism – presented by Hannah Statham, the Boss at Media Mortar

Watch the recording of the session that took place on 13th December 2018.

Workshop topics:

  • How to define your audience – who are they and what do they look like (gimme all the detail!)
  • How to choose your channel breakdown – what channel is right for your audience (you catch flies with honey, not vinegar, and the same goes for audiences. You catch more millennials on Snapchat than Facebook)
  • How to budget for your stories – what to pay because not everyone can afford high-end video production or TVCs – what are your options
  • How to creatively present your story
  • How to evolve, when to evolve and why even evolve

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

3. Q&A session on Storytelling for Tourism businesses

Watch the recording of the session that took place on 19th December 2018

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

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