This tutorial holds the video recording and key points for:

  1. Storytelling Panel Session (6 December 2018)
  2. Storytelling Workshop (13 December 2018)

1. Panel session about Storytelling

On December 6, 2018 we welcomed Statham – Director of Media Mortar and Deborah Friend, Owner at Write Away Whitsundays for a live Storytelling Panel session.

Questions and topics that were discussed were:

  • Storytelling means different things to different people.  How do you define storytelling for tourism businesses and destinations?
  • What role does storytelling play in a marketing strategy?
  • When it comes to working with media how does good storytelling play a role?
  • Tell us about the Tourism Tribe magic story builder…how are tourism operators using that and why is it successful.
  • What examples of good storytelling can you share with us?
  • Examples of good storytelling
  • What are the fundamental steps to developing a storytelling strategy? We know you’ll be going through this in the workshop next week, but please tell us the topline version.

A big thank you to our Panelists…

Despina Karatzias

Institute of Excellence

Hannah Statham
The Boss at Media Mortar
Brisbane, QLD
Australia

www.mediamortar.com.au
hannah@mediamortar.com.au
tel: +61 (0)411 085 226

Angela Taylor

Promills Cabins

Deborah Friend
Owner, Write Away Whitsundays
Cannonvale, QLD
Australia

www.writeawaywhitsundays.com.au
deborah@writeawaywhitsundays.com.au
tel: +61 (
0)488 760 800

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

2. Deep Dive Live training session on Storytelling for tourism – presented by Hannah Statham, the Boss at Media Mortar

Watch the recording of the session that took place on 13th December 2018.

Workshop topics:

  • How to define your audience – who are they and what do they look like (gimme all the detail!)
  • How to choose your channel breakdown – what channel is right for your audience (you catch flies with honey, not vinegar, and the same goes for audiences. You catch more millennials on Snapchat than Facebook)
  • How to budget for your stories – what to pay because not everyone can afford high-end video production or TVCs – what are your options
  • How to creatively present your story
  • How to evolve, when to evolve and why even evolve

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  |  Privacy Policy | Call Head Office +61 (0)7 3103 7994

 

Log in with your credentials

or    

Forgot your details?