Based at Abell Point Marina, Airlie Beach on Queensland’s Whitsunday Coast, Cumberland Charter Yachts operates a fleet of 30 vessels (sailing or motor) available to charter skipper yourself ‘bareboat’ holidays. Guests can hire fully equipped vessels and with the support of our team of qualified, mariners only a radio call away, they set sail on a unique adventure. This is a holiday where you set your own touring itinerary and your accommodation come with you! A genuinely unique experience.
Who are the people behind Cumberland Charter Yachts?
Sharon McNally, General Manager
Mercedes Ireland, Marketing Manager
Terry Kemp & Charlie Preen, Directors
Marg, Rebecca and Megan, Sales and Reservations
Tell us something quirky or memorable about you, your team, your customer or your business
Eight business partners own Cumberland Charter Yachts, three directly involved in the business, of which 2 have been managing it since the company was born over 30 years ago! We have guests that have been chartering with us for just as long, returning each year with friends or family to experience this unique style of holiday in such a beautiful part of the world. Additionally, guests who came on charter as children, who have now grown up and are bringing their own children on charter as the memories created lasted a lifetime and remain very fond of.
What’s the favourite thing you love about your business?
To set out and provide excellent customer service from first enquiry until the vessels returns to Abell Point Marina after a charter. Every touch point and staff member our guest encounters provide a memorable time to our guests which gives the charterers a sense of exceeded expectations and memories created.
What’s the company background?
Cumberland Charter Yachts commenced business in 1981, starting out with just 5 bareboats and carrying just 400 guests. We were the first charter company to introduce sailing catamarans as an option to hire and offer our guests a unique portal with log in to help manage and plan their holiday, and have access to information to ensure safe practices in the marine park. Today, Cumberland Charter Yachts have a fleet of 28 boats and carry over 2800 guests on 604 charters annually.
What’s your ultimate vision for Cumberland Charter Yachts?
Provide our customers with an exceptional holiday experience, leaving customers with a lifetime of memories that exceed their expectations.
A testimonial about Cumberland Charter Yachts?
Great service from beginning to end. My tip is to talk with the rest team at Cumberland before committing to anything on-line – their help and advise are invaluable.
More information about Cumberland Charter Yachts
Tourism Region: QLD-Whitsundays region
Industry sector: Hire