Broadbeach Alliance is committed to delivering outstanding music events that bring people from all over Australia to the Gold Coast for a few days of sensational music in a stunning location and safe environment. Our reputation for delivering exceptional quality, service and fun for the past 17 years is renown right from the international artists who ask to play at our festivals, through to the one on one engagement we have with our thousands of social media fans.
Who are the people behind Broadbeach Alliance?
Jan McCormick – CEO
Mark Duckworth-Festival Director
Amy Doran-Events Admin
Lou McGregor-PR & Partnerships
Tell us something quirky or memorable about you, your team, your customer or your business
A country music festival on the Gold Coast? That will never work!
That was the view of many when the idea was first tabled six years ago.
Fast forward to 2018 when a re-brand from the previous Broadbeach Country Music Festival to Groundwater, was deemed necessary in order to establish a brand that could hold it’s own on the global stage. It worked! With record breaking numbers again in 2018, and a Groundwater branded road tour created in conjunction with the festival for US sensation Granger Smith, Groundwater now sits firmly in the top three country music festivals in Australia.
What’s the favourite thing you love about your business?
My team deliver such wonderful festivals and we know that the experiences the fans have keep them coming back year after year so much so that it has become quite social with them during the festival.
Working with a team who are completely dedicated to delivery at the highest standard as well as keeping on trend to continually attracting a new demographic see’s the festival numbers soar, generating significant visitor nights that deliver strong economic impacts to our precinct and city
What’s the company background?
Broadbeach Alliance was started with the objective of establishing events or activities to encourage additional room nights and increased spend for businesses in the Broadbeach precinct in traditionally ‘slow’ periods of the year.
With it’s signature events of Blues on Broadbeach, Gold Coast Superhero Weekend, Groundwater Country Music Festival and Broadbeach Christmas Carols, the Broadbeach Alliance team of only seven full-time staff, consistently produce and deliver events that contribute millions to the local economy.
What’s your ultimate vision for Broadbeach Alliance?
To see a strong sustainable vibrant Music Festival scene on the Gold Coast that is a bucket list desire and to drive increased visitation with exceptional economic impacts for the Gold Coast & SEQ
A testimonial about Broadbeach Alliance?
From the demands of organising such a world-class event, to the real, emotional connection between artist and audience…Broadbeach is in a league of it/s own. It has been a thrill to perform at such a top-shelf festival" Charlie A’Court ( Canada)
More information about Broadbeach Alliance
Tourism Region: QLD-Gold Coast
Industry sector: Events