Online tutorial about web marketing for tourism
What will I learn in this tutorial
- Snapchat is the most popular and fast-growing social media platform for younger generations;
- Snapchat is a highly engaging social media platform that tourism businesses can benefit from, due to its nature of storytelling and ability to capture the “moment” of the visitor experience through photos and video;
- Snapchat has developed a unique offering for businesses, through its various advertising options;
- Snapchat can challenge tourism businesses in its use for marketing because of how it works, but on the other hand, it also can be an unique tool to effectively engage with the youth market.
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