Upskill During

A purpose-built, intensive training program for South Australian tourism operators who want to make use of their time in a productive way and take advantage of the COVID lockdown period to get on top of their digital marketing.

Starts May 4th, 2020

This is a free program, fully subsidised for tourism operators by the South Australian Tourism Commission.

You will work productively to prepare for the return of travellers post the COVID-19 downturn by improving your marketing. 

You will be coached to identify and make improvements in your marketing assets inclusive of your website, google presence, social media channels and your marketing activity plan.  

You will receive weekly training and technical support to implement changes to grow your online presence and to create a proactive post COVID-era online sales plan.

  • 8-week program, online classrooms
  • Web Tech support !!! every week
  • Interaction with other tourism businesses
  • A ton of motivation​
  • By leading digital tourism experts
  • Full 12 months access to all our Tourism Tribe courses

We feel that what differentiates us and the other two awesome companies delivering this project on behalf of SATC is really our technical knowledge and marketing automation expertise.

So if you feel that - on top of all the awesome things you're going to learn - you could really do with a tourism tech at your fingertips to help you configure your website, make sure your SEO is correct, connect your Google Analytics to your online booking system or anything else that involves a technical device - then we're your winning team.

Plus, we've just completed a huge digital upskilling project across 7 regions in SA and have been given a massive thumbs up, saying the 280 digital health checks we've delivered to operators were pure gold.

What the interactive course will cover

  • Client communication on steroids with Facebook Messenger/chat Automation
  • Refreshing your product and experiences
  • Email marketing personalisation and automation
  • Planning your content calendar in the COVID era
  • 2020 approaches to Facebook and Instagram
  • Setting up a lead magnet for your website
  • Creating packages and participating in campaigns
  • Diversifying your products & markets
  • Setting up your blog
  • Putting in place goals and processes for reputation management
  • Staying safe online including safe password management, anti spam and anti hacking
  • Digital efficiency tools for your business
  • Creative customer service strategies

Who are the faces behind Tourism Tribe?

We’re a team of Digital Marketing experts who joined forces with one mission: to enable anyone in the tourism industry to make a living of what they love.  We are relentlessly committed to help tourism businesses stays up-to-date with transformative technology and business opportunities brought by the new traveller.

We’ll show you step by step how to leverage these new opportunities in the most time and cost-effective manner.
Plus, we have over 5,000 Tourism operator members of our online community who take part in our online courses every month!

Liz Ward CEO and Founder Tourism Tribe

Liz Ward

Founder & CEO

Fabienne Wintle

Founder & CIO

Leigh Reading

Facebook Ads Guru

Claire McCollum

Coach & Strategist

Hannah Conroy

Business Specialist

Why select Tourism Tribe?

We would absolutely love to welcome you onboard and empower you with the skills and knowledge to rebound after COVID!
On March 30th we ran our first COVID recovery workshop and we’ve been able to gather so many case studies from our 5,000 Tourism Tribe members that we cannot wait to share with you.

We feel that what differentiates us and the other two awesome companies delivering this project on behalf of SATC is really our technical knowledge and marketing automation expertise.

So if you feel that - on top of all the awesome things you're going to learn - you could really do with a tourism tech at your fingertips to help you configure your website, make sure your SEO is correct, connect your Google Analytics to your online booking system or anything else that involves a technical device, then we're your winning team.

We've been upskilling operators in online marketing since 2007

Our founder Fabienne was Australia's pioneer running the first ever workshops in Australia

We walk the talk and use all the tools we recommend

We've built Tourism Tribe in house, testing all the tools we recommend and can therefore help you with your own systems.

The only provider who will fix your tech issues

The tech support sessions will allow us to take over your streen and fix your Facebook, WordPress, Google SEO you name it.

What the program

Top Notch Weekly Webinars

Our webinars are interactive and run live where we will present the topic and answer your specific questions. You will have full access to each course and webinar via your Tourism Tribe Dashboard in the Upskill During Lockdown course for you to watch and rewatch.

Working Smartly in the COVID Era

Monday 4th May, 1 pm (Adelaide time)

Presentation

  • Essential Covid communication strategies
  • Safe password management and Scam security
  • Smart tools to work efficiently
  • Online reputation best practice

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 1

Optimise your website features and functionality

Monday 11th May, 1 pm (Adelaide time)

Presentation

  • Critical elements missing on 99% of tourism businesses websites
  • How to turn your website into a lead generating & sales machine

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 2

Get your website Lead-Funnel ready

Monday 18th May, 1 pm (Adelaide time)

Presentation

  • Creation of your 'lead magnet' to start building a consumer database
  • How to connect your lead magnet to your website

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 3

Facebook in 2020

Monday 25th May, 1 pm (Adelaide time)

Presentation

  • How to utilise Facebook to benefit your business in 2020
  • Facebook fundamentals and efficiency

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 4

Instagram in 2020

Monday 1st June, 1 pm (Adelaide time)

Presentation

  • Key elements of your Instagram strategy in 2020
  • Simple ways to create Instagram Stories for bigger returns

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 5

Target-Advertise on Facebook

Tuesday 9th June, 10am (Adelaide time)

Presentation

  • Setting up your Audiences
  • Creating your lookalike audiences from your database
  • Essential elements of a Campaign

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 6

Creating your marketing calendar

Monday 15th June, 1 pm (Adelaide time)

Presentation

  • Identifying your content themes
  • Aligning your content ideas to your audience
  • Cementing your calendar

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 7

Email semgmentation and Marketing Automation

Monday 22nd June, 1 pm (Adelaide time)

Presentation

  • Segmenting your email database
  • Selecting / configuring your email marketing system
  • Automating your leads from your website into the system

Tech support

  • Small group tech support session where we help you implement (and fix) the weekly topics

Week 8

Supplemented by interactive
weekly Tech Support sessions

This is our key point of difference

You’ll access our tech team every week for 8 weeks, in a small online meeting who will be able to FIX your issues via screen sharing.
We’ve got the knowledge and expertise to do so. And we just LOVE doing it. Ready for the challenge?

Wrapped into an 8-week action plan

We will provide you with an interactive 8-week plan pre-loaded with all the activities, tools and case studies that you will need to upskill and improve your online presence.

Your personalised action plan will take you through everything you need to learn.

Some of our

Jackie Burling Skyview Units

“The whole course is amazing so far.
I felt very overwhelmed, probably still do but I think I may be able to improve on all levels.I have always preferred to go to the dentist or clean a toilet (I hate both) than tackle marketing and social media.

Have been to too many workshops over the years and leave with great intentions. The level of support is outstanding. I am committed that this 12 weeks is going to make a huge difference in the way I work.

A huge thanks in advance Tourism Tribe.”

Sue & Bill Barford The Burrow at Wombat Bend Cottages

I joined Tourism Tribe at its beginning. As a person with enthusiasm and a strong desire to improve my understanding of my niche in the tourism industry, I felt that here was an opportunity to grasp with both hands.

I have found working with Liz and Fabie, even though we have not met ‘in person’, is akin to having a personal mentor beside me at every turn. The Tourism Tribe program has become a must for me to engage with, and the more specific and detailed programs on offer from these inspiring women and their industry contacts, the more I feel I am being guided and empowered to identify my place in our industry.

I also know I can ask questions in the Tourism Tribe support forum and not be ignored. I know that others are in the same learning boat, and that gives me additional confidence that I am far from alone. It can be isolating when one is not part of a busy office structure where lots of people have the answers to a problem; to know I can log on to Tourism Tribe and ask for help ~ and get it in a timely way ~ is simply amazing.

Here are some hand-written feedback forms from our latest Facebook workshop. Click on any of them to read them in full to see what other operators think about our skills and methodology 🙂

How to sign up?

This program is free to South Australian tourism businesses.

Registrations are now closed. If you have any questions regarding the program, or wish to submit a late registration, please email tourismresponse@sa.gov.au. Late registrations will be considered on a case by case basis, and eligibility criteria will still apply.

If you want to maximise your time right now before the program starts, you’re also welcome to join our Free Course!

Still got

Chat to us on live chat

THIS PROGRAM IS AN INITIATIVE OF THE SOUTH AUSTRALIAN TOURISM COMMISSION (SA STATE GOVERNMENT) AS PART OF THEIR $5.7M FUNDING BOOST HELPING LOCAL TOURISM OPERATORS GET THROUGH THE COVID-19 CRISIS.

For more information on the funding details, please visit tourism.sa.gov.au

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