The world of marketing has changed forever and rapidly changing technology continues to put more power into the hands of your customers. We are marketing in a digitally enabled experience economy and for tourism businesses, this means that it is more important now than it has ever been before to celebrate the stories of your guests. Customers are the heart of your business and what they say, photograph and post about your business is far more prolific and influential than what you can put on your website or place in an ad.
Over 90% of people trust your guests’ content ahead of what you say about your business! In this online course, we will demonstrate ways in which you can incorporate the stories of customers who have experienced your product into your marketing strategy. Our training material covers a mix of marketing methods that tourism businesses can use to effectively promote their product, including online reviews, collaborating with social influencers and more.
- What is guest content?
- What are the benefits of an influencer-destination partnership?
- How to work with influencers? What should the expectations on both sides look like?
- Which types of guest content are most impactful at different stages of the purchase cycle?
- Making use of other guest content including guest reviews and Instagram posts by your guests
- Listening and engaging
- How to encourage guest content
- Developing a contract with an influencer
1 hour 15 minutes
Expert Panel Discussion
Using guest-generated content workshop
Q&A session on using guest content as marketing material
Thousands of tourism businesses worldwide as well as leading tourism organisations
It's the overall help that you provide in encouraging focus and prioritizing where one puts energy. I am extremely fragmented in my various jobs and responsibilities and I know I can rely on TT to sharpen my focus. I really feel it's like having instant access to genuinely caring peronalised consultancy at a very low cost ! I can't thank you enough.
Tourism Tribe always seems to be on point, so I will try to attend as much of their training as possible. It's one of the few groups whose training actually keeps me totally motivated and focused.
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Will i get instant access
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Are there videos in the course?
Our courses are a mix of video and text – depending on each lesson.