Live Course

Amp up your marketing skills!

Session 1: Tuesday 5th May
Session 2: Tuesday 19th May
Session 3: Tuesday 2nd June

This course has 3 live sessions
All sessions start at 10 am and run for 1h

This is a client-specific initiative course restricted to their operators. Please read who to contact below in the aqua section to receive your access code. 

This opportunity is being made available by Tamworth Regional Council with support from Destination Country & Outback NSW, in collaboration with Gunnedah Shire Council, Gwydir Shire Council, Liverpool Plains Shire Council, Narrabri Shire Council and Walcha Council.

Please contact Karina Tyler from Tamworth Regional Council at to find out if you are eligible to receive a coupon code. Please enter your coupon code at checkout to access this course for free.

What you will learn...

Learn how to communicate, revise and restructure your business during the COVID 19 crisis.

This three-part online course will provide you with solutions to improve your marketing and communications and get your digital platforms working for your business now and post the COVID downturn.

Course topics

  • Website features and content that drive conversion
  • Important strategies to make the most of Facebook and Instagram
  • Reputation management for growth
  • Clarifying your ideal guest and their content needs
  • How to produce great images and videos for social media
  • How to leverage user-generated content
  • Refining your services and creating packages
  • Advertising strategies to promote your products


Tuesday May 5, 2020 10:00 am

Session 1: Updating your online presence to shine now and post the COVID lockdown.

  • Must-haves for your website to ensure it is optimised for sales
  • Facebook and Instagram strategies
  • Sprucing up your online reputation processes
Tuesday May 5, 2020 10:00 am

Tuesday May 19, 2020 10:00 am

Session 2: Creating quality content and leveraging user-generated content

  • Identify content that works for you and your ideal guest
  • Tips for great image and video social media posts
  • Leveraging guest content
Tuesday May 19, 2020 10:00 am

Tuesday June 2, 2020 10:00 am

Session 3: Developing compelling experiences, packages and campaigns

  • Using your guest feedback to refine your offer
  • Creating packages to attract your post COVID markets
  • Strategies to take your offers to market
Tuesday June 2, 2020 10:00 am

Guest Presenters

Fabienne Wintle

Fabienne (Fabie) is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Liz Ward

Liz Ward CEO and Founder Tourism Tribe
Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


Tourism Tribe always seems to be on point, so I will try to attend as much of their training as possible. It's one of the few groups whose training actually keeps me totally motivated and focused.

Carole McGibbon (Alex Beach Cabins and Tourist Park)

Cannot speak highly enough of what you all provide .. and more than worth the annual registration fee. You truly deliver value for $$$ !

Sue Forrester (The Burrow at Wombat Bend B&B)

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