Short Online Course

Getting your Tourism Business Trade Ready


Dive into the world of travel trade and distribution both within Australia and abroad. By establishing a healthy partnership with wholesalers and travel agents tourism operators have much to gain.

The workshops in this course looks at how to connect with the tourism trade network in order to develop agreements with distributors that will increase awareness of your products and broaden the reach of your pitch. Training materials also explore the expanding international market, providing an overview of international travel trends and guidance on how to connect with international resellers and target inbound travellers.

Course topics

  • What are the benefits and importance of working with trade partners?
  • Setting up wholesale/trade arrangements
  • Product evaluation, packaging, pricing and distribution structures
  • Sales skills for use in the travel trade and directly with consumers
  • Crafting product packages, bundles and itineraries
  • Promoting a new product to a trade network
  • Understanding the international distribution system
  • International travel trends

Course content

1 hour

Making the most of your trade show investment

This audio workshop, run by tourism distribution veteran Lynne Hocking, explains how to prepare for a successful trade show experience and covers topics such as how to make a memorable first impression and how to pitch your product to different buyers.
1 hour

1 hour

Trade ready workshop

Amanda Kruse, managing director of Success Matrix, explains the skills, knowledge and tools that will aid in establishing healthy partnerships with wholesalers and travel agents. Throughout the course of this workshop, Amanda shares her knowledge on how to develop agreements with trade partners to distribute your products and services.
1 hour

1 hour

International ready workshop

Michael Nelson, owner and Managing Director of Pinnacle Tourism Marketing, discusses how to attract new markets from abroad by working with international resellers to get your product onto the international visitor’s itinerary. In this session, Michael covers international travel trends, the international distribution system, how to connect with international re-sellers and how to maintain engagement.
1 hour

Guest Presenters

Amanda Kruze

Amanda Kruse is the Managing Director for of Success Matrix, a Queensland based tourism Consultancy established in 2003. Success Matrix provides fully integrated marketing and sales solutions, meeting the need for independent, professional advice specialising in growth management in the areas of tourism, travel and entertainment. Success Matrix evolved as a result of Amanda Kruse’s conviction that there was a niche in the tourism, travel and entertainment markets for specialist marketing and sales consultation. Amanda has over 25 years industry experience to call on in business ownership, product development, marketing, sales, communications and promotions. This experience was gained in a number of sectors including having owned her 1st business at age 20, experience in retail sales, media and destination, event and tourism marketing. Amanda has effectively managed a very large and diverse portfolio of accounts and projects including tour operators, holiday accommodation and attractions along with managing a Regional Tourism Organisation.

Michael Nelson

Michael is the owner and Managing Director of Pinnacle Tourism Marketing. His experience spans over 19 years in the tourism industry. He has occupied senior roles within sales and marketing departments of some of the Tropical North Queensland’s most iconic tourism products. In 2006 Michael started Etch Tourism Marketing, a company offering professional representative and consultative services to products in the tourism industry. Pinnacle Tourism Marketing now represents over 20 SME’s and helps them navigate their way through the dynamic world of tourism distribution and sales and marketing. As well as directly representing these businesses, Michael has run and been a part of a significant number of mentoring programs for emerging tourism businesses. He currently sits on the Tourism Tropical North Queensland (TTNQ) Business Leaders Panel. From his experience in the industry, Michael has secure relationships with major wholesalers in the UK, Europe and North America, and within the Inbound and Domestic wholesaler industry in Australia, as well as at RTO, STO and NTO level.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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