Australian Bushfire Affected Businesses: recovery guide, free 3 months membership and free workshop
This course content is currently being crafted, dates are being locked in and presenters briefed.Â
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Access
Sustainable Stories
1 hour 30 minutes
$20.00
Tourism Tribe members can access this course free of charge from their dashboard
What you will learn...
Simple, practical sustainability practices can have a huge impact on the local economy and environment as well as lead to long term benefits for your business such as reducing operating costs, enhancing brand reputation and increasing employee motivation. Measuring and recording your sustainability actions as a regular activity will also make it easier to prepare Tourism Awards submissions, grant applications, and complete certification assessments.
This course will demonstrate ways in which your business can improve your community impact and reduce your environmental footprint in a variety of areas. We will also show you how you can leverage off of these initiatives through your marketing and storytelling channels in an authentic and engaging way.
Course topics
- Exploring Sustainability
- Identifying your current practices
- How to measure your impact
- What areas can/should you focus on?
- Eco certifications
- Engaging with your local community
- Sharing stories about your commitments, initiatives and outcomes
- How to ‘think global, act local’
Curriculum
Guest
Courtney Adamson
Inspiring authentic connection with nature through storytelling is what lights Courtney up. She has worked on a diverse range of projects in government, not for profit and small businesses throwing into the mix nature-based tour guiding, sales and marketing, content development projects and experience design. Courtney has over ten years of practical experience in the Queensland tourism industry, previously holding positions at Queensland National Parks, Tourism and Events Queensland, Australian Tourism Data Warehouse, Lady Elliot Island Eco Resort and O’Reilly’s Rainforest Retreat. Courtney has two degrees – a Bachelor of Applied Science majoring in Environmental Tourism and a Bachelor of Business Management majoring in Leisure and Recreation. She’s also a keen scuba diver and yoga practitioner, so don’t be surprised if you catch her doing random stretches during video calls.
Liz Ward
Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.
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