‘Road to Recovery’ Post-Disaster Marketing
Can’t do the date? No worries! All our courses are recorded and made available to you shortly after.
What you will learn...
Bushfires, droughts, floods and cyclones. In the wake of a natural disaster, tourism regions suffer from a drop in visitation. Would-be guests feel hesitant to visit the affected and nearby areas because they are unsure about a number of things: Is it safe? Is anything open? What does the landscape look like now? Will I be a burden if I visit too soon? Even if your business was not directly impacted by the events in your region, if you are anywhere in the nearby vicinity your business is also likely to see a drop in numbers.
Visitation levels usually return to normal after a year or two, but there are a number of things that tourism businesses can do to increase sales sooner. This workshop will delve into the practical methods of communicating with guests so that you can be honest and upfront about your situation, share your story with them and promote other operators in your region in order to boost the appeal of your destination. Participants will also be able to download useful templates for website updates and social media posts.
Access to this workshop is free for both members and non-members of Tourism Tribe.
- Pre-emptive disaster communication
- Understanding visitor reactions to a natural disaster
- Managing your messaging amidst negative news reports
- Crafting your experience into a story
- How to address the concerns of would-be travellers
- Case studies from the 2019/2020 Australian bushfires
- How to focus on hope, positivity and silver-linings
Live webinar on 7 Feb 2020, 11 am (QLD time)
Thousands of tourism businesses worldwide as well as leading tourism organisations
It's the overall help that you provide in encouraging focus and prioritizing where one puts energy. I am extremely fragmented in my various jobs and responsibilities and I know I can rely on TT to sharpen my focus. I really feel it's like having instant access to genuinely caring peronalised consultancy at a very low cost ! I can't thank you enough.