Short Online Course

‘Road to Recovery’ Post-Disaster Marketing

This FREE online workshop provides marketing advice and techniques for tourism operators to utilise during and following a natural disaster.

Bushfires, droughts, floods and cyclones. In the wake of a natural disaster, tourism regions suffer from a drop in visitation. Would-be guests feel hesitant to visit the affected and nearby areas because they are unsure about a number of things: Is it safe? Is anything open? What does the landscape look like now? Will I be a burden if I visit too soon? Even if your business was not directly impacted by the events in your region, if you are anywhere in the nearby vicinity your business is also likely to see a drop in numbers.

Visitation levels usually return to normal after a year or two, but there are a number of things that tourism businesses must do to alleviate their downturn in business and to entice visitors back to their region as quickly as possible so they can spread the word on accessibility and their enjoyment on visiting and experiencing the local businesses. This workshop delves into the practical methods of communicating with guests so that you can be honest and upfront about your situation, sharing your story with them and promote other operators in your region in order to boost the appeal of your destination. Presenters also cover sales and marketing tips to drive conversion from business and regional campaigns. Participants are also able to download our latest post-disaster marketing planner.

Access to this workshop is free for both members and non-members of Tourism Tribe.

$0.00

Course topics

  • Understanding visitor reactions to a natural disaster
  • Managing your messaging amidst negative news reports
  • Marketing and sales strategies and tactics
  • Your role in driving motivation to visit and conversion to sales
  • How to address the concerns of would-be travellers
  • Examples of best practice from the 2019/2020 Australian bushfires
  • How to plan your content and campaign focus over the immediate period
  • How to focus on hope, positivity and silver-linings

Testimonials

Thank you Leigh Reading for your patience and delivery in simple language.

Morrisons of Glenrowan

Hands down best investment of time and money for my business.

LardAss Butter

Liz and Emily delivered a brilliant workshop that helped many of us with our first barrier of Instagram issues. They easily solved our problems and have provided good ideas to move forward. Love ya work!

Cockatours

Working with Sam and Tourism Tribe has been a very positive and informative experience. Social media can be a mine field and it was great to have some of the little glitches worked thru, these become such a game-changer when posting....just making it easier. Streamlining the whole process and working through a social media planning guide will ensure a lot more clarity with the messages and images that are posted.

Wild Food Farm and Cafe

Hannah was a most knowledgeable and professional coach who worked earnestly and with a friendly smile to deliver a highly competent end product within a tight time frame. Hannah was a pleasure to work with and is an absolute credit to her company.

Torquay Terrace Bed & Breakfast

The Digital Accelarator and Mentoring Program has enabled us to rapidly improve what we were doing on our website and socials due to the excellent assistance, tutoring and mentoring from the Tourism Tribe Team. In a short space of time we have seen a vast improvement in all of the above, and are now geared up to push ahead and truly accelerate our digital profile to attract new guests from new markets in a more targeted, structured and measured way. A big thank you to the team at Tourism Tribe for enabling us to be a little better every day!

Deni Golf Resort

This program gave me the kick-start I needed to work on our digital marketing. It explained the importance of and how best to address each aspect of our digital presence, including our website, social media & our business on review platforms. Everything was well presented, clear and encouraging. Our business will definitely benefit from the programs. I highly recommend the team at Tourism Tribe to small businesses, especially those in tourism.

The Convent, Daylesford

The Digital Marketing training has been amazing and everyone I've been coached by has been so encouraging, helpful and easy to liaise with. Even though my business isn't all about tourism, I've learnt so much! Thank you to the Tourism Tribe team!

Fabriculture

I went in not really knowing what I was doing there or how it could help and came out feeling empowered, slightly more knowledgeable and happy to have follow up so that I have a chance to play with skills and then ask more questions later.....

Wedderburn Community House

We sincerely appreciate, Tourism Tribe creating us the Tourism Excellence program, which was tailored made for our businesses and tourism industry. The program provide a great mix of professional development tools to help our businesses achieve excellence and grow the industry. Having delivered the program through Covid it was greatly appreciated how flexible and professional Despina and the team were with moving workshop sessions both online and in person. The workshops provided a lot of relevant information and personal guidance to our businesses. The health checks gave each business a personal and measurable indication on there progress through the program and online learning series was a great tool for future ongoing learning. Overall we are really happy with the delivered program and I would not hesitate to recommend Tourism Tribe to deliver programs in the future. Thanks again, Alarna

Mitchell Shire Council

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FAQs

Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.