Live Course

‘Road to Recovery’ Post-Disaster Marketing

1 hour

Starts on Friday February 7, 2020

$0.00

Tourism Tribe members will access this course free of charge: a coupon will be automatically applied on checkout

Can’t do the date? No worries! All our courses are recorded and made available to you shortly after.

What you will learn...

Bushfires, droughts, floods and cyclones.  In the wake of a natural disaster, tourism regions suffer from a drop in visitation. Would-be guests feel hesitant to visit the affected and nearby areas because they are unsure about a number of things: Is it safe? Is anything open? What does the landscape look like now? Will I be a burden if I visit too soon? Even if your business was not directly impacted by the events in your region, if you are anywhere in the nearby vicinity your business is also likely to see a drop in numbers.

Visitation levels usually return to normal after a year or two, but there are a number of things that tourism businesses can do to increase sales sooner. This workshop will delve into the practical methods of communicating with guests so that you can be honest and upfront about your situation, share your story with them and promote other operators in your region in order to boost the appeal of your destination. Participants will also be able to download useful templates for website updates and social media posts.

Access to this workshop is free for both members and non-members of Tourism Tribe.

Course topics

  • Pre-emptive disaster communication
  • Understanding visitor reactions to a natural disaster
  • Managing your messaging amidst negative news reports
  • Crafting your experience into a story
  • How to address the concerns of would-be travellers
  • Case studies from the 2019/2020 Australian bushfires
  • How to focus on hope, positivity and silver-linings

Curriculum

Live webinar on 7 Feb 2020, 11 am (QLD time)

In this session, we will cover practical strategies that tourism operators can employ to minimise their losses during and after a natural disaster. We will include an explanation of the emotional reactions and expectations that visitors will have towards an affected region and how you can minimise apprehension by using honest and compelling marketing. We will use case studies from Australian businesses who have used social media, blog posts and email marketing, among other methods, to share their stories and reach guests.

Guest

Liz Ward

Liz Ward CEO and Founder Tourism Tribe
Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is the co-founder of the innovative tourism online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to over 1,600 tourism operators around Australia and the world. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

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