‘Road to Recovery’ Post-Disaster Marketing

Bushfires, droughts, floods and cyclones. In the wake of a natural disaster, tourism regions suffer from a drop in visitation. Would-be guests feel hesitant to visit the affected and nearby areas because they are unsure about a number of things: Is it safe? Is anything open? What does the landscape look like now? Will I be a burden if I visit too soon? Even if your business was not directly impacted by the events in your region, if you are anywhere in the nearby vicinity your business is also likely to see a drop in numbers.

Visitation levels usually return to normal after a year or two, but there are a number of things that tourism businesses must do to alleviate their downturn in business and to entice visitors back to their region as quickly as possible so they can spread the word on accessibility and their enjoyment on visiting and experiencing the local businesses. This workshop delves into the practical methods of communicating with guests so that you can be honest and upfront about your situation, sharing your story with them and promote other operators in your region in order to boost the appeal of your destination. Presenters also cover sales and marketing tips to drive conversion from business and regional campaigns. Participants are also able to download our latest post-disaster marketing planner.

Access to this workshop is free for both members and non-members of Tourism Tribe.