Professional dev: Digital marketing and analytics

Does your role include guiding and supporting operators?

In the new era of transparency brought by the Google Analytics (GA4) rollout, tourism operators you support now have an even more precise view of the leads, bookings, and visitors coming from consumer campaigns and emails, including those from your organisation.

You’ll learn:

• Sharpen your skills, and align your marketing practices with the insight brought by GA4.
• How leads appear in an operator’s GA4 account: We will show you what an operator sees and how your organisation’s referrals, sign-ups and sales are easily measured by an operator
• Recognise how the operator’s perspective is shaped by the leads your website and your consumer email campaigns send to them
• When you pay influencers: how to measure their performance in your own Analytics
  How to easily tag your email marketing campaigns so their value can also be recognised by operators