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National Experience Content Initiative

National Experience Content Initiative

Free for NECI recipients

Tourism Australia has partnered with Tourism Tribe to offer this fully bespoke support program to assist tourism operators to make the most of the new video and image assets they have received through the National Experience Content Initiative (NECI).

The program is comprised of a one-on-one consultation and short online courses focussed on supporting operators to enhance their digital skills in the use, application and marketing of the content. This includes how to maximise the video and images on your website, social media platforms and the Australian Tourism Data Warehouse (ATDW).  Scroll down for the full topic list.

The program is valued at over $500, but as a NECI participant, you receive it for free when you apply the coupon code in your email, through the Tourism Tribe – Tourism Australia partnership.

NECI 101

This self-paced course has been designed to help participants upload their NECI video on YouTube (or vimeo) and embed it into their website.

NECI 202

This self-paced course has been designed to help participants maximise the exposure of their NECI video and imagery content on different social networks. It also provide an in-depth lesson on how to edit and resize images and videos.

NECI 303

This self-paced course has been designed to help participants maximise their NECI video and imagery content across all avenues of their digital marketing strategy. It also provides an in-depth marketing plan template and content marketing tips.

NECI 404

This course contains the live training session recording summary of NECI 101, 202 and 303 courses

small business coaching by Liz Ward

One on one coaching

This one on one consultation will focus on helping you upload your video to YouTube (or vimeo) and embedding it in your website.

Free eCourse


Free ecourse >> here
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+61 (0)7 3103 7994
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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