National Experience Content Initiative

Tourism Australia has partnered with Tourism Tribe to offer this fully bespoke support program to assist tourism operators to make the most of the new video and image assets they have received through the National Experience Content Initiative (NECI).

The program is comprised of a one-on-one consultation and short online courses focussed on supporting operators to enhance their digital skills in the use, application and marketing of the content. This includes how to maximise the video and images on your website, social media platforms and the Australian Tourism Data Warehouse (ATDW).  Scroll down for the full topic list.

The program is valued at over $500, but as a NECI participant, you receive it for free when you apply the coupon code in your email, through the Tourism Tribe – Tourism Australia partnership.

National Experience Content Initiative

Free for NECI recipients

Liz Ward, CEO
Fabienne Wintle, CIO

We are thrilled to be able to assist you to make the most of your beautiful new video and images and our team of digital tourism specialists is looking forward to welcoming you to this unique program.

Your program is fully tailored to help you to amplify your new content assets and your experience with Tourism Tribe will be personalised to your unique tourism business. 

Sign up below to secure your position and start making the most of your new content across your online platforms!

This video by Molly, Tourism Tribe’s Customer Services Advocate, shows you how to sign up, but you only have 7 days to secure your place, otherwise your coaching session could be reallocated.

What does the program cover?

The program includes 2 self-paced short courses plus a one-hour personalised consultation to help you upload your video and embed it on your website and up-skill in the use of your new content assets. 

The 2-self paced courses are made of bite-sized topics

Course content

How do I sign up?

We are holding your position in the sign up process for 1 week, otherwise your consultation could be reallocated.

Your package components

NECI 101

This self-paced course has been designed to help participants upload their NECI video on YouTube (or vimeo) and embed it into their website.

NECI 202

This self-paced course has been designed to help participants maximise the exposure of their NECI video and imagery content on different social networks. It also provide an in-depth lesson on how to edit and resize images and videos.

NECI 303

This self-paced course has been designed to help participants maximise their NECI video and imagery content across all avenues of their digital marketing strategy. It also provides an in-depth marketing plan template and content marketing tips.

One on one consultation

This one on one consultation will focus on helping you upload your video to YouTube (or vimeo) and embedding it in your website.

A positive, inspiring, practical and empowering experience that has helped me to re-focus, expand my thinking and motivate me to go back to basics to ensure the foundations are in order to continue on and grow my business. Thank you, Sarah and Tourism Tribe! x

Wheeler's Seafood Restaurant

We appreciate the opportunity to have receive a sponsored one hour consult with a Tourism Tribe specialist, to review our website and look at product strategies for a new product. The consult was beneficial, clear to understand and a great start to making changes to improve our website traffic conversion into sales and the overall customer journey.

Earth Sanctuary World Nature Centre

I got a lot out of it, especially in understanding our segments and the persona of the people that we need to connect with and how I can navigate that through Google and TripAdvisor and really taking a deeper dive in and understanding our, our markets, especially our trade how we can engage better and have some concrete actions

Maruku Art Centre

This program that I have shown is exactly what I had been looking for the last two years or so. What I love about it is I can work at my own pace but have support whenever I have a question. And it really covers all the different areas of digital marketing, so how you can combine them all in the end.

Spice of Life Cafe Deli

I got so much insight on how I can really improve my website, and my social media and build really great strategies that are going to target the goals that I have set for our business. If you get the opportunity to have any of these online coaching sessions 100% recommend it, you're going to love it, and it's going to really help you elevate your business to where you want to be.

Kilmore Trackside

Although I've got a bit of technology experience in it, and all that sort of stuff. Just you know, all the networking in the, you know, the strategies you need to be successful at tourism. Yeah, when I saw it, I thought, yeah, it just makes so much sense. And yeah, having just that, yeah, you know, all those resources, such as yourself, you actually have experience in the tourism industry and all that sort of stuff. I might know how to take photos, but yeah, well, the tourism stuff is very new, and just being aware of, you know, the networking and the systems available. That's been really useful.


There are an unmanageable number of experts with support and learning courses. What was exceptional about Sam was his ability to stick to the marketing focus area but adapt it to make it relevant to my existing skill set and unique business challenges. His experience as a business owner kept the content relevant and practical. thank you, Cindy Poole

Cindy Poole PTY LTD - Cindy Poole Glass gallery

It's been a fantastic course, I know my objectives have been met, because I was given a concrete action plan, my site was assessed, and I told me exactly what's wrong with my site and how to fix it and how to go about it

Sydney Guideed Tours

The course has provided a wealth of information that will help our tourism business develop and grow. The personalised approach taken has been invaluable!

Myall River Camp

I can not speak highly enough of the Digital Biz Keeper program. The resources and programs are well researched and professionally delivered; tailored specifically for the tourism industry. The attention to detail in the program and resources available, with being able to re-visit the zoom sessions is beneficial for anyone living remotely from specialist training bodies. Clarifying what we are getting right and knowing what needed to fix has resulted in more effective digital media marketing for our town. Thank you Tourism Tribe and VTIC for this program. Helen Hobbs, Kaniva & District Progress Association.

Kaniva and District Progress Association