National Experience Content Initiative

Tourism Australia has partnered with Tourism Tribe to offer this fully bespoke support program to assist tourism operators to make the most of the new video and image assets they have received through the National Experience Content Initiative (NECI).

The program is comprised of a one-on-one consultation and short online courses focussed on supporting operators to enhance their digital skills in the use, application and marketing of the content. This includes how to maximise the video and images on your website, social media platforms and the Australian Tourism Data Warehouse (ATDW).  Scroll down for the full topic list.

The program is valued at over $500, but as a NECI participant, you receive it for free when you apply the coupon code in your email, through the Tourism Tribe – Tourism Australia partnership.

Free for NECI recipients

Liz Ward, CEO
Fabienne Wintle, CIO

We are thrilled to be able to assist you to make the most of your beautiful new video and images and our team of digital tourism specialists is looking forward to welcoming you to this unique program.

Your program is fully tailored to help you to amplify your new content assets and your experience with Tourism Tribe will be personalised to your unique tourism business. 

Sign up below to secure your position and start making the most of your new content across your online platforms!

This video by Molly, Tourism Tribe’s Customer Services Advocate, shows you how to sign up, but you only have 7 days to secure your place, otherwise your coaching session could be reallocated.

What does the program cover?

The program includes 2 self-paced short courses plus a one-hour personalised consultation to help you upload your video and embed it on your website and up-skill in the use of your new content assets. 

The 2-self paced courses are made of bite-sized topics

Course content

How do I sign up?

We are holding your position in the sign up process for 1 week, otherwise your consultation could be reallocated.

Your package components

NECI 101

This self-paced course has been designed to help participants upload their NECI video on YouTube (or vimeo) and embed it into their website.

NECI 202

This self-paced course has been designed to help participants maximise the exposure of their NECI video and imagery content on different social networks. It also provide an in-depth lesson on how to edit and resize images and videos.

One on one consultation

This one on one consultation will focus on helping you upload your video to YouTube (or vimeo) and embedding it in your website.

Great job guys! ☻

Opal Cove Resort

Just brilliant, thank you.

The Otis Foundation

Loved it, very insightful

Roma Orchard

Loved it!

Roma Orchard

Tourism Tribe practice what they preach by being customer centric and providing an element of delight and surprise in the delivery of their programs.

geelong art space

I enjoyed the course and the materials and short courses offered. They are all very beneficial to any business.

Melbourne Elite Tours

Very happy with Mandy's advise and help on digital improvements for our business and recommendations for a future booking system.

Manbulloo Homestead

as above

Cyril Callister foundation inc

The best coaching I've had with anyone! Mandy is approachable and incredibly knowledgeable.

Cupitt's Estate

Fantastic program - loved both the written report and practical 1:1 sessions with Mandy Murray. She had so much knowledge to share in the 2 sessions. Sometimes these type of programs are a little 'fluffy' but Mandy really delivered. I have so many of SEO and website readibility, blog SEO and Google My Business tips to implement. Thanks Mandy. I would recommend this program and Mandy to anyone in the tourism industry.

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