In Australia and abroad, the number of inbound Chinese travellers is growing by leaps and bounds! However, due to the restrictions that China has on many social media and travel platforms (such as Facebook and TripAdvisor) many tourism operators are unsure how to reach a Chinese audience, or if they do have Chinese customers, might feel unsure about how to provide the best possible service for them.
This training course dives into the China travel market and provides insight into the different customer profiles of Chinese travellers, including what travellers look for in a holiday, methods of communication and cultural expectations. Our expert presenters also explain the different online platforms that Chinese travellers use and how non-Chinese tourism businesses can meet their customers where they are.
1 hour 15 minutes
Thousands of tourism businesses worldwide as well as leading tourism organisations
I thought Andrea was a very passionate and knowledgeable presenter and I felt she really just set the scene in the time she had with some really valuable information.
Excellent presentation. Thank to you all - including the fine panelists.
Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away
Our courses are a mix of video and text – depending on each lesson.
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