Map out your Social Media Strategy

2 hours


Many businesses take an ad-hoc approach to their social media, this approach is sometimes enough to scrape by, but to get really great results from your social media presence there needs to be careful consideration and planning of content.

This course examines and explains how and where to reach your target market, how to generate content that your audience wants to see, how to put together a social media calendar and how to track your success! This course includes a downloadable workbook to accompany the workshop videos as well as a marketing planner.

Course topics

  • Aligning channels and priorities with your target markets’ needs
  • Identifying your content themes
  • Brainstorming content topics
  • Developing your content and social media calendar
  • Measuring your success and identifying what works
  • How to create Instagram Stories


1 hour

Developing your social media strategy workshop #1

The first workshop in this series focuses on identifying your audience and discovering which social media channels they are most likely to prioritise. It also demonstrated how to develop your content themes and source and self-create social media content that will be appealing to your target demographics.
1 hour

1 hour

Developing your social media strategy workshop #2

The second workshop in this series focuses on the planning and publishing processes in your social media strategy. In this session, we discuss how regularly you should post content, how to use a social media planning calendar, and how to track your success.
1 hour

Guest Presenters

Claire McCollum

Claire is Tourism Tribe’s Coach and Digital Strategist. She has extensive experience in the tourism industry working for tour and accommodation operators in guiding and marketing roles and now provides confidence and capability building to tourism operators through training and coaching. A major part of Claire’s role is to work with clients to develop content marketing strategies, blog updates and social media plans. Claire worked as a tour guide both Kakadu (8 day tours) and in the Kimberleys for two years. She’s also been wearing the Marketing and Business Manager for Gibson’s Pet Friendly Accommodation for the past 5 years five years where she transformed that business to a fully self-sufficient, online business. Claire migrated the entire operational systems and marketing to digital and cloud-based platforms, driving efficiencies and sales and making the business systems available remotely at any time. Claire is very well-travelled, both overseas and in Australia and has lived in every state except for South Australia and Tasmania!

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


Tourism Tribe always seems to be on point, so I will try to attend as much of their training as possible. It's one of the few groups whose training actually keeps me totally motivated and focused.

Carole McGibbon (Alex Beach Cabins and Tourist Park)

It's the overall help that you provide in encouraging focus and prioritizing where one puts energy. I am extremely fragmented in my various jobs and responsibilities and I know I can rely on TT to sharpen my focus. I really feel it's like having instant access to genuinely caring peronalised consultancy at a very low cost ! I can't thank you enough.

Sue Forrester (The Burrow at Wombat Bend B&B)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

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