Live Course

Facebook Ads 101

1 hour

Starts on Monday December 16, 2019


Tourism Tribe members will access this course free of charge: a coupon will be automatically applied on checkout

Can’t do the date? No worries! All our courses are recorded and made available to you shortly after.

What you will learn...

As always, the silly season has come hurtling towards us and if you’re not careful it will be over before you can even say ho, ho, ho! If you’ve got a special holiday promotion or package deal that you’d like to promote asap then Facebook Ads is a great way to do it.

By using paid advertising on Facebook not only can you reach a wider audience, but you can also tailor your campaign to reach your specific target demographic.  This live online training session is a 101 guide that will demonstrate how to set up a Facebook Ad from start to finish and how to check that your ad is getting the engagement you are looking for.

Course topics

  • The difference between a promo post and a Facebook Ad
  • How to create an audience
  • Creating your first ad
  • How to start on the right foot designing your campaign
  • The two most important campaign objectives
  • Facebook Pixel
  • How to check if your ad is working


Live workshop webinar

This 1-hour workshop will prepare you to set up your first paid Facebook Ad. We will cover the essential elements of the process from start to finish, including how to create an audience, design your campaign, set up your ad, and make sure that it’s working.


Leigh Reading

Growing up in the internet age and with a passion for travel, Leigh is a digital marketer who has been working in the tourism industry for the past decade. In that time he has worked with destinations, accommodation, tours, events and restaurants having spent just over $100,000 in Facebook Ads and turning that into over $900,000 in revenue.

Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

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