Short Online Course

Facebook Ads 101


If you’ve got a special promotion or package deal that you’d like to promote to a new audience then Facebook Ads is a great way to do it. By using paid advertising on Facebook not only can you reach a wider audience, but you can also tailor your campaign to reach your specific target demographic.  This training session is a 101 guide that will demonstrate how to set up a Facebook Ad from start to finish and how to check that your ad is getting the engagement you are looking for.

Course topics

  • The difference between a promo post and a Facebook Ad
  • How to create an audience
  • Creating your first ad
  • How to start on the right foot designing your campaign
  • The two most important campaign objectives
  • Facebook Pixel
  • How to check if your ad is working

1 hour

Facebook Ads 101 workshop

This workshop explains how tourism operators can set-up effective Facebook ads. The session includes an explanation of the difference between a boosted post and a Facebook ad campaign, how to create an audience, using Facebook pixel and how to monitor your ad’s progress.
1 hour

Guest Presenters

Leigh Reading

Growing up in the internet age and with a passion for travel, Leigh is a digital marketer who has been working in the tourism industry for the past decade. In that time he has worked with destinations, accommodation, tours, events and restaurants having spent just over $100,000 in Facebook Ads and turning that into over $900,000 in revenue.

Fabienne Wintle

Fabienne (Fabie) is the co-founder and CIO of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. Fabie is a digital strategist who excels in her field of empowering tourism professionals to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabienne’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box and a natural gift for communication make her a sought after consultant, workshop facilitator and speaker in her field.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


I will lap up anything Tourism Tribe offers by way of training. Your training is of a very high standard and consistently informative and on-trend for timely information. Thank you to you all.


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Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.