Digital Bizkeeper 202
An interactive online course created as a continuation of Bizkeeper 101 for tourism operators who do not have a digital expert in house but want to continue transforming from small to smart business.
- Have you got the basics down, but are now looking to optimise your digital setup?
- Is it time to get more efficient using smart tools like live chat and automation?
- Ready to get your lead funnel and marketing calendar in top form?
- Skillset: intermediate/advanced
- self-paced: 2h a week for 6 weeks
This course includes:
- Self-paced format
- Homework and quiz to test knowledge
- Online support group
- Completion certificate
- Lifetime access to course
On your way to being a digital pro, but still a ways to go?
This laser-focused course will give you the specific digital skills you absolutely need to take your tourism business to the next level if you don’t have the luxury of having a digital marketer in house.
- Recommended website systems and how to design for your target market
- Engaging potential customers with a sales funnel and lead magnet
- Using live chat to get extra leads on your website and social media channels
- Optimising your website features and functionality to improve your user experience
- Save time and improve efficiency with Email segmentation and automated marketing
- Using targeted advertising on Facebook and doing it well
What you'll learn - the WINS!
- What strategies, tools and techniques a smart tourism business has in place in 2021 to get more leads and convert more enquiries into bookings
- How to design for your target market and what to include to have a top notch website that will take prospects down your trust funnel and convert leads into enquiries and bookings
- How to create an email marketing automation sequence and use it to nurture potential customers towards a sale.
- Strategic advertising on Facebook in 2021 - what works and what doesn't. You'll get clarity on where to focus your energy.
- Create your marketing calendar to become consistent and efficient with your marketing.
Requirements
- Completed Bizkeeper 101 or have at least an intermediate level of understanding of digital marketing best practice for small tourism operators including for websites, Facebook and Instagram. This is an intermediate to advanced course, if you feel a beginner level course would be more appropriate to your needs, check out Bizkeeper 101.
- All your passwords to your current website, Google My Business, social media networks, password protection sites analytics that you will need access to.
- A willingness to get involved and participate in the practical activities that will be set every week to help you achieve course success.
Experts & practicing instructors
months premium support package
Prime & Gold only
Have a question?
Course Content
We're different, this is how
You'll make real progress
Your course is practical, unlike other courses that give you information overwhelm and then you don’t know where to start. We get you working on your business from day one as you learn.
Instructors are industry experts
We show you exactly what tools you'll need to succeed and not waste your time. No fluff here, we're all about action and stuff that works.
100% success focused
We understanding your needs and everything we do and deliver is centered around championing your success.
Our promise to you
Choose the option that suits
We’re offering 3 options with this course.
All options include lifetime access to the full course, video recordings, quizes and homework.
Bizkeeper Basic
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self-paced
-
Lifetime access to course
-
Full course library access -
Group support calls -
Premium email & phone support -
Digital Health Check
Bizkeeper Prime
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self-paced
-
Lifetime access to course
-
Full course library access
-
Group support calls
-
Premium email & phone support
-
Digital Health Check
Bizkeeper Gold
-
self-paced
-
Lifetime access to course
-
Full course library access
-
Group support calls
-
Premium email & phone support
-
Digital Health Check
FAQs
How long will this course take?
We suggest you give yourself at least 2 hours a week for 6 weeks to complete the lessons and start implementing the suggestions. Each lesson is broken down into topics and a quiz to help you cement the knowledge you've learnt.
What does self-paced mean?
You can work through these lessons at your own pace. We suggest completing one lesson per week and implementing the suggested strategies and tools as you go.
What if I get to busy to finish the whole course?
That is totally ok. We understand that as tourism operators you are busy people and may not get through the whole course in 6 weeks. You have LIFETIME ACCESS to the course material so if you get too busy to keep going, it'll still be there when you have time again.
What is a Digital Health Check?
The Digital Engagement Health Check is a very detailed assessment of your business’s online presence, checking every aspect of your website, Facebook, Instagram and Google My Business profile.
This assessment is conducted by our digital strategists, who use a very fine tooth comb and review each of your asset manually. This is NOT one of those automatically generated report that doesn’t tell you what you need to fix and why.
We will assess your website, your Facebook, your Instagram and your Google My Business listings.
You will receive an approx 16 page report, which will include critical expert recommendations for every point you did not pass so you can improve your digital presence. You’ll be able to take this report and get to work immediately.
What are group support calls?
When you sign up for this option, twice monthly, you’ll enjoy the security and support of Liz, Fab and their team via our Small Group Support Calls run in a Zoom meeting. During this group meeting, they’ll answer any strategic and marketing questions you have or troubleshoot any technical issues. You will also have the benefit of listening to other tourism operator's issues and learn how to solve them as well. For more information, visit our Live Coaching Calls page.
