[vc_row section_type=”alternate” border=”bottom”][vc_column][vc_column_text]

Regional areas grow and benefit from having quality skills and capabilities in their destination and from having local specialists who have the tools and experience to teach and support local businesses.  Our Destination Specialists program is a train-the-trainer program and licenses regional Council and tourism staff to be able to run workshops and mentoring programs so they can help local business operators to grow their business performance.



This program is the solution to developing the business capabilities in regional areas.  It will empower the continual delivery of face to face training more often in more places for the benefit of regional economies.  These training services will be delivered under the guidance of Tourism Tribe experts, but not directly by them, but by the enthusiastic network of staff in regional and local tourism and local government organisations who share our values and goals to empower regional businesses.
We have packaged our training resources, processes and tools and we are ready to empower and accredit regional tourism staff and economic development officers to confidently deliver digital marketing workshops and one-on-one coaching programs.  This professional development program, called Destination Specialists, will include train-the-trainer modules, accreditation, licence to use course materials and coaching tools, continual resources updates and support.
The benefits of this train-the-trainer model are far reaching, literally, getting more qualified professionals operating at the grass roots in regions, running training workshops and delivering mentoring programs so operators have a local, trusted business champions to guide them to growth and improvement.

[/vc_column_text][/vc_column][/vc_row][vc_row section_type=”alternate” border=”bottom”][vc_column][vc_column_text]

Program Outcomes

Destination Specialists are able to run workshops and mentoring programs utilising Tourism Tribe training resources and with the support of Tourism Tribe experts.  Councils and local tourism organisations are developing their people and their local businesses.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”20″ border=”bottom”][vc_column][vc_column_text]

How the program is structured

Participant Requirements

Participants are required to undertake the e-Tourism Champions program.  This required them to be enthusiastic and have an attitude of wanting to share their knowledge and support their local industry to grow.  Immediately the participant will be upskilled across the topics of: Digital productivity, Imagery and video, Website and mobile, SEO, Online Distribution, E-marketing, Social media, Analytics and China & India.

A certificate of completion is issued for the e-Tourism Champions program.


Following completion of the e-Tourism Champions program the participant will be trained on how to deliver workshops and mentoring programs.  They will be introduced to the training resources including workshop slide presentations, workbooks and other training tools.

Participants will learn how to plan for a training program, about people’s different learning styles and how to cater for them, how to manage a workshop and how to deliver mentoring.

A certificate of completion is issued for the Destination Specialists program.


The participant is issued with a licence to use the Tourism Tribe training resources for a 12-month period.  We will maintain the resources and issue periodical updates as required.


We will provide support to Destination Specialists by way of a monthly online meeting, as required phone and email support and a special Destination Specialists online forum to enable cross fertilisation of ideas and learnings across regions.[/vc_column_text]

[/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_toggle title=”Minimum requirements” icon=”minus” icon_closed=”plus” style=”simple” color=”Default” size=”md”]

  • hold very strongly the values of knowledge sharing and improvement for the region as a whole
  • are good communicators
  • have work experience within a local tourism office/marketing organisation or tourism business
  • have a passion and high interest in tourism and web marketing
  • have a keen eye on how businesses can embrace digital platforms to better their business and improve the online footprint of their destination
  • hold a high degree of understanding of how travellers use social media and search
  • have a good knowledge of the main social media platform
  • have the ability to diagnose and resolve an issue and have a willingness to explore, investigate and self learn
  • are proactive and have the ability to give the right advice
  • Important:  you can be a junior or a senior, as long as you are enthusiastic and have the time to participate in the program!
  • you need to be willing to dedicate a minimum of 5h per week (2h contact time via the internet) over 8 weeks.

[/vc_toggle][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_toggle title=”What you’ll achieve” icon=”minus” icon_closed=”plus” style=”default” color=”Default” size=”md”]

  • Embark on an 8-week learning program where you will gain the skills and knowledge to become a ‘digital GP’ and have the confidence to digitally e-enable your local tourism operators and your region.
  • Receive one on one and group coaching (video conference) over those 8 weeks
  • Gain practical experience by becoming a highly valued member of the TourismTribe community and a forum moderator
  • Recognition in the industry as an e tourism champion
  • The total training program is valued at over $2,500 per person and encompasses a total of 45h of training (one on one, group and DIY)

[/vc_toggle][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_toggle title=”More details about the training” icon=”minus” icon_closed=”plus” style=”default” color=”Default” size=”md”]

  • Take a short assessment on the weekly topic to assess your existing knowledge
  • Further your knowledge by reading the training material (e.g. Tourism e kit tutorial available on TourismTribe.com)
  • Find one case study per week in your region (e.g. topic on website – you will find a non mobile friendly website in your region) and prepare an action plan for the issues to be resolved.
  • You can use the Tourism Tribe Champions’ forum to ask questions to help you prepare your action plan.
  • In the weekly training session, Fabienne will help you finalise your action plan and guide you in the right direction.

[/vc_toggle][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If you would like to find out more about the Tribe’s Destination Specialists program, please fill out the form below.[/vc_column_text]

[/vc_column][/vc_row][vc_row][vc_column][vc_column_text]About Tourism Tribe: 

TourismTribe.com is the world’s leading online community for tourism business owners and managers, providing a continual calendar of training, marketing advice, member support forum and help on running a business, traditional and web marketing, distribution, technology and more.

Join your best companion in the tourism industry at www.tourismtribe.com.[/vc_column_text][/vc_column][/vc_row]

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  |  Privacy Policy | Call Head Office +61 (0)7 3103 7994


Log in with your credentials


Forgot your details?