Get Trade and International Ready
5th September – 11 am
12th September – 11 am
All times in AEST (QLD time)
Free for Tourism Tribe members
$44 for non-members (casual)
Learn to work with distributors and access new markets!
This month’s training takes a dive into the world of travel trade and distribution both within Australia and abroad. By establishing a healthy partnership with wholesalers and travel agents tourism operators have much to gain. The first workshop in this course looks at how to connect with the tourism trade network in order to develop agreements with distributors that will increase awareness of their products and broaden the reach of their pitch.
Tourism operators who are not breaking into the international market are missing out. The number of international travellers holidaying in Australia is rising more each year – in 2018, 9.2 million international visitors made the trip with an average stay of 32 nights and an average spend of over $5,000 (Tourism Australia). In the second workshop this month, we will investigate the international travel market and discuss the latest international travel trends, how to engage with international customers, how to connect with international resellers and how to target inbound travellers.
Part 1 – Preparing for a Trade Show (45 min)
As a warm up to the webinars, we will provide you access to an exclusive audio webinar recording by Lynne Hocking on what to expect at tourism trade shows like the Australian Tourism Exchange (ATE) and how to get the most out of them. Lynne is a veritable expert in tourism distribution and veteran of international trade marketing, having held multiple trade marketing director roles in her career and having attended more than 20 ATEs (Australian Tourism Exchanges) and other trade shows internationally. Her presentation will give you an idea of what it’s like to participate in ATE and how to make the most of your investment. Lynne challenges trade show expectations and misconceptions. She provides real insight into what buyers will expect and how you can build your perfect pitch so they remember you and your product.
This presentation will be available in audio-format and in an online transcript for you to review at your own pace.
Part 2 – Get Trade Ready – Thursday 5th September 11:00am-12:00pm AEST
In this session, tourism trade expert Amanda Kruse will demonstrate the core elements of distributing your products and services with wholesalers and travel agents and how to form productive relationships with trade partners.
- What are the benefits and importance of working with trade partners?
- Setting up wholesale/trade arrangements
- Product evaluation, packaging, pricing and distribution structures
- Sales skills for use in the travel trade and directly with consumers
- Crafting product packages, bundles and itineraries
- Promoting a new product to a trade network
Amanda Kruse is the Managing Director for of Success Matrix, a Queensland based tourism Consultancy established in 2003. Success Matrix provides fully integrated marketing and sales solutions, meeting the need for independent, professional advice specialising in growth management in the areas of tourism, travel and entertainment. Success Matrix evolved as a result of Amanda Kruse’s conviction that there was a niche in the tourism, travel and entertainment markets for specialist marketing and sales consultation.
Amanda has over 25 years industry experience to call on in business ownership, product development, marketing, sales, communications and promotions.
This experience was gained in a number of sectors including having owned her 1st business at age 20, experience in retail sales, media and destination, event and tourism marketing. Amanda has effectively managed a very large and diverse portfolio of accounts and projects including tour operators, holiday accommodation and attractions along with managing a Regional Tourism Organisation.
Part 3 – Getting International Ready – Thursday 12 September 11:00am-12:00pm AEST
In this session, international travel market specialist Michael Nelson will show you how to attract new markets from abroad by working with international resellers to get your product onto the international visitor’s itinerary.
- International travel trends
- Why is it important to engage with the international market
- How do you know that your business is international-ready
- Researching markets to determine who will use your products
- How to connect with international re-sellers
- How to target inbound travellers
Michael is the owner and Managing Director of Pinnacle Tourism Marketing. His experience spans over 19 years in the tourism industry. He has occupied senior roles within sales and marketing departments of some of the Tropical North Queensland’s most iconic tourism products. In 2006 Michael started Etch Tourism Marketing, a company offering professional representative and consultative services to products in the tourism industry. Pinnacle Tourism Marketing now represents over 20 SME’s and helps them navigate their way through the dynamic world of tourism distribution and sales and marketing. As well as directly representing these businesses, Michael has run and been a part of a significant number of mentoring programs for emerging tourism businesses. He currently sits on the Tourism Tropical North Queensland (TTNQ) Business Leaders Panel. From his experience in the industry, Michael has secure relationships with major wholesalers in the UK, Europe and North America, and within the Inbound and Domestic wholesaler industry in Australia, as well as at RTO, STO and NTO level.
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Upon registration, you’ll receive an email confirmation in your inbox and instructions on how to join the session.
I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out. All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.
What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members. Join here