Tourism Tribe offers training workshop to upskill tourism businesses as well as staff within councils, tourism organisations and industry associations.

Our areas of expertise include digital marketing, social media, traditional marketing, business planning, distribution as well as business development.

Our team have been delivering training to the Australian tourism industry since 2007. Not only are we qualified trainers and digital coaches, we are also practitioners and specialists in the areas we teach in.

Our training can be delivered in person, online or using a combination of in destination and online.

Assessment of your destination’s online footprint

Tourism Destination Benchmark Report

Empower your regional tourism organisation with an independent review of how effectively your organisation and local businesses perform online.

  • Recommendations for improvements in digital marketing, industry engagement and capability
  • Understand target market and destination marketing organisation (DMO) role in the distribution system
  • Strategic and usability review of DMO web and social presences
  • Assessment of 20 businesses (can be extended) in the destination to ascertain their online visibility and performance
  • Online reputation review by ReviewPro
  • Development of report including strategic and tactical recommendations
  • Workshop findings and recommendations with DMO and local businesses

Online Review of Tourism Businesses

Understand the online performance of your local industry and inform operators of their immediate improvement opportunities

  • Report to the DMO on the online visibility and performance of key products in their region
  • Assessment of up to 20 businesses (can be extended)
  • Option to add on online reputation management review by ReviewPro
  • Development of individual operator reports including priority recommendations

Tourism Workshop Training Menu

You can have a tourism and digital marketing expert come to your destination to deliver industry training by way of hands on workshops and business mentoring programs.  Nothing trumps face to face interaction to motivate operators and maximise learning outcomes so they can walk away with new knowledge and skills to grow their businesses and their regional economy.

We are experienced at delivering actionable training, in region to upskill your tourism operators. Whilst we can tailor any training plan to your opreators, we have listed below the topics that are the most popular amongst tourism organisations in the Asia Pacific.

The duration of the workshop is recommended for the listed topics. However, we are happy to adapt to meet your needs.

All our training can also be delivered remotely as we’re well versed at delivering interactive training via video conference (see our current online training calendar)

About Tourism Tribe head coaches

Accredited Tourism Tribe trainers have decades of experience in delivering workshops, industry presentations and one-on-one coaching with founders Liz Ward and Fabienne Wintle leading the way with their unsurpassed expertise in tourism and digital marketing strategy.  Liz and Fabie have delivered industry training across all parts of Australia and internationally and have long-standing relationships with other quality experts in their fields who they trust and facilitate to deliver programs to meet their clients’ demands at the highest standards.

The presentation and training resources are tailored for each client project to include relevant local product examples and drawn from a vast library of training resources spanning a wide range of topics. Any of the below options can be tailored to the specific characteristics and business maturity in your region.

Andrea is a fantastic communicator and has an incredible understanding of the China marketplace

As owner/manager of Far Horizons Australian Bush Tours, the recent workshop and mentoring that Andrea Plawutsky and Tourism Tribe delivered as part of the experience development program we participated in was invaluable and an opportunity that was an integral part of the overall program.  Andrea is a fantastic communicator and has an incredible understanding of the China marketplace, most importantly, how to market to them and how to prepare your business to meet their needs.  As Far Horizons is a small, family owned tour business, Andrea’s advice was both strategic and practical and we’ve been able to apply it to fine-tune our customer experience and marketing.

@Darryl Kirkup Owner/Operator Far Horizons Australian Bush Tours, Qld, Australia

Online marketing in China

Full-day workshop

  • Chinese consumer expectations and characteristics
  • Chinese consumer trends and purchase behaviours
  • Regional market differences
  • Connecting to the China travel trade distribution system
  • Strategies to connect directly
  • China social media landscape and online reputation management
  • Working the web in China
  • Content translation to suit the market
  • Content and design that works
  • Your website as a channel and strategies to drive direct business



If you would like to find out more about the Tribe’s workshops and mentoring programs, please fill out the form below.

About Tourism Tribe: is the world’s leading online community for tourism business owners and managers, providing a continual calendar of training, marketing advice, member support forum and help on running a business, traditional and web marketing, distribution, technology and more.

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