Social media is now a way of life for travellers and consumers worldwide and a mandatory element of any tourism business’s marketing strategy.  Social media channels like Facebook and Instagram play an important role, when used effectively, to build awareness and customer loyalty for tourism operators.

 52% of travellers were so influenced by social media they changed their travel plans!

According to the latest Sensis Social Media Report 79% of internet users have a social media account, 35% check social media more than five times per day and 10% use social media to research holiday and travel offers.  Social media has the most effect for marketing of tourism businesses in the early stages of a traveller’s purchase cycle, when the majority of consumers have not yet decided on where they want to travel or what type of holiday they will take.  According to Sprout Social 52% of travellers were so influenced by social media they changed their travel plans.

A planned approach is best

Tourism businesses need to take a planned approach to social media, just as they would do to successfully market the experiences and services they offer through their own website, online marketing or distribution channels.  They need to be active and have a professional business presence in the most relevant channels that their target market uses and this nearly always includes Facebook and Instagram.  Success in social media for tourism comes from providing quality, relevant content that engages their audience, stimulating likes, comments and shares and being consistent in posting and responding.

In Queensland, Australia, the State tourism organisation, Tourism and Events Queensland is leading the way in the industry through the Best of Queensland Experiences program and encouraging operators to achieve a quality standard in their social media presence.  Tourism Tribe can help Queensland businesses to achieve this standard and be part of the Best of Queensland program.

Social media resources in the Tourism Tribe online community

Tourism Tribe has a wealth of resources to help Tourism businesses leverage social media. These resources include tutorials, presentations, webinars and support forums.

1. Access to Tourism industry specific learning hubs

Tourism Tribe members can access a wealth of self learning resources like the Social media for Tourism,  Facebook for Tourism and Instagram for Tourism learning hubs and helpful support forums.

Marketing Heart & Lung Surgery: Episode 1

We’re on a journey to go for big business goals and have decided to share our small steps with our audience. Read how it all started.

Nine essential digital marketing trends for tourism business entrepreneurs

Technology trends in digital marketing for tourism and Tourism Tribe’s essential nine tips for getting on that digital surfboard and riding today’s technology wave

What to do when a disaster or weather crisis caused negative perception of your tourism destination?

A cheat sheet to help Tourism operators spread the truth and facts during a disaster or weather event.

Seven super digital tools to save you time and money in your business

There are many apps and online tools designed for personal and small business use that will save money and improve productivity through time savings, improved customer experience, better team collaboration and project communications. In this post we explain our favourite seven digital tools that we rely on to connect with our team, customers and suppliers wherever they are and to improve processes in our business.

End-Of-Year Customer Communication Checklist for Tourism Operators

Practical tips that will help Tourism businesses keep their customers informed about any operational changes or news for the end-of-year holiday period.

Unique ‘behind the scene stories’ of the Best Queensland Tourism Businesses

As part of the Silver sponsorship agreement with the Tourism Awards, Tourism Tribe has partnered with QTIC to deliver an even bigger and better awards promotional program than in previous years, to increase online and offline exposure for entrants and winners.

Do you know your Ctrip from your Fliggy and your from your Mafengwo? If not, then you’re behind on marketing to Australia’s largest inbound tourism market.

For the first time, a three-day deep dive intensive online course covering everything a business needs to know to fully capitalise on the lucrative China market segment is being made available to all tourism businesses, including remote and regional, independently of their location.

Sought after Australian tourism expert to keynote at international conference

Australia’s expertise in the digital tourism space will be front and centre at a prestigious conference in Sri Lanka on October 30.

Best of the Tourism Industry get traditional media exposure through digital innovation

Thanks to Tourism Tribe, an innovative three-pronged approach will be used to maximise exposure of tourism businesses leading to and during the Queensland Tourism Award. It includes a mix of digital, social and traditional media.

Everything Tourism businesses wanted to know about Google My Business but couldn’t get answers to …until now as Google Marketing Manager joins live Panel session

Get your Google My Business questions thinking cap on and join Tourism Tribe for 3 live training sessions to make sure your business ranks on the top of Google Local Search.

2. Access to Tourism industry specific support forums

Tourism Tribe’s support forums give Tourism and Travel businesses the chance to ask questions about anything travel related in a safe, moderated online environment.

Their questions are promptly answered by other operators and vetted Tourism Tribe experts. Tourism Tribe’s support forums are very popular.

The discussions are categorised by the Tourism Tribe crew and appear in the relevant hubs.

3. Social Media coaching for your Tourism Business

You can also engage a Tourism Tribe expert to deliver customised coaching and a social media strategy for you and your team.

The program will be tailored to your business and your budget.  Speak to us on the online chat or email for more information.

Join the world's leading supported online community

Gain the tools and knowledge to better service the digital traveller

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  |  Privacy Policy | Call Head Office +61 (0)7 3103 7994


Log in with your credentials


Forgot your details?