Guest Content Marketing
Immersion Month of April 2019
The live training was delivered in April 2019. Sign up below to purchase casual access to the recording or join Tourism Tribe for all our training.
Tourism Tribe members can access the recorded version of the course here.
Free for Tourism Tribe members
$44 for non-members (casual)
Learn how to work with social influencers and leverage user-generated content to market your tourism business!
The world of marketing has changed forever and rapidly changing technology continues to put more power into the hands of your customers. We are marketing in a digitally enabled experience economy and for tourism businesses, this means that it is more important now than it has ever been before to celebrate the stories of your guests. Customers are the heart of your business and what they say, photograph, post and review about your business is far more prolific and influential than what you can put on your website or place in an ad. Did you know that almost 90% of consumers trust online reviews as much as personal recommendations? Or that travellers respond far better to a case study than to a sales pitch? In our very transparent marketplace, you can utilise this to your advantage by using the stories, experiences and reviews of your guests to market your business in a way that is genuine and authentic.
Over 90% of people trust your guests’ content ahead of what you say about your business! This month, we will demonstrate ways in which you can incorporate the stories of customers who have experienced your product into your marketing strategy. Our training material covers a mix of marketing methods that tourism businesses can use to effectively promote their product, including online reviews, collaborating with social influencers and more.
Week 1 – Online activities (45 min + 20 min)
Modern Marketing Podcast
To get you into the modern marketing mindset, we’re sharing a recent episode of a marketing and social media podcast by Social Media Examiner. This episode offers valuable insights on how marketing has changed and what it means to be a marketer today and lays the groundwork for this month’s training topic, guest content marketing.
We’ll email you a link to the podcast once you have registered.
After the panel session on the 11th of April, all participants will receive a worksheet to help you identify the ways in which you currently use guest reviews and social media to market your business. The worksheet is designed to prompt you to think about your current review management process, and what level of engagement you currently have with your digital audience, which are topics that we will cover in more detail during the workshop on the 18th of April.
We’ll email you the worksheet following the Panel session webinar.
Week 2 – Live Panel Session (60 min)
Thursday 11 April 11:00am-12:00pm AEST (QLD time)
Delivered by successful entrepreneurs and experienced business leaders, the panel will share their top advice for developing and improving your tourism marketing strategy through the use of guest content. It’s the perfect opportunity to learn new methods in tourism marketing that you may not have previously explored.
Mark is a social influencer and photographer who specialises in promoting travel and outdoor experiences. He is known for his ability to capture images that inspire people to visit the stunning locations he has photographed and experience those unforgettable moments outdoors, you can view some of his work on his website. Mark was previously an accountant for 14 years but switched off his calculator to follow his true calling. Mark’s photography focuses on his passion for travel and the outdoors which has led to a strong following online with over 60,000 fans across Instagram, Facebook, Twitter and Trover.
Heather provides support to the Marketing team, CEO and members at Capricorn Enterprise. Her role is to promote the Capricorn region as an attractive holiday destination through her extensive experience in marketing, public relations, event management, hospitality and retail management. From working in tourism at Heron Island Resort, Dunk Island Resort and Gladstone’s Tondoon Botanic Garden to event management experience including organising corporate and charity events. She graduated from CQ University with a Master in Business Administration – Marketing. Having lived in the Southern Great Barrier Reef and Capricorn Regions for over two decades Heather has a love and passion for where she lives.
Week 3 – Live Workshop (60 min)
Thursday 18 April 11:00am-12:00pm AEST (QLD time)
The live workshop will follow with case studies and step by step advice on how you can use your best customer testimonies and other external content to your advantage, including what you could do now to make immediate improvement.
Live workshop topics:
- How to stimulate, capture and re-share guest content
- How best to leverage customer testimonials for marketing
- Understanding the rights and permissions of using guest content
- Establishing partnerships with social influencers
- Sharing guest content on social media
- Guest blogging
Week 4 – Q&A session (45 min)
Wednesday 24 August 11:00am-11:45am AEST (QLD time)
The Q&A session is the final session and will ensure all participants have the ability to discuss what they have implemented during the month and get any remaining questions answered.
Sign up by completing this form
Upon registration, you’ll receive an email confirmation in your inbox, access to the website assessment as well as your confirmation to the panel session, live workshop and Q&A session.
I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out. All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.
What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members. Join here