Blow Your Customers' Minds
Spotlight Session

The live training was delivered on the 4th July 2019. Sign up below to purchase casual access to the recording or join Tourism Tribe for all our training.
Tourism Tribe members can access the recorded version of the course here.

Free for Tourism Tribe members
$22 for non-members (casual)

Create experiences that really speak to your customers!

At their core, tourism businesses exist to create unforgettable experiences for visitors. As a business owner, it’s easy to be distracted by the many processes of running a business, losing sight of your core purpose – your customers! Having a sound understanding of who your customers are, their journey and their expectations is foundational to creating the best product or service that you can. The better the experience is, the more likely they are to become repeat customers. Not only that, but they will become brand ambassadors, building your reputation and generating future business.

The purpose of this session is to reconnect you to your customers. Learn to understand the needs, values & attitudes of travellers and how to develop your product with their satisfaction as the top priority.

To support participant learnings Tourism Tribe members can tap into the private Tourism Tribe support forums to address any issue that may not have been covered. Tourism Tribe experts will be on standby to answer your questions and share their tips with you.
FREE for Tourism Tribe Members
$22 for immersion topic sessions (non members)
Sign up
Read program

Live workshop and Q&A session – Thursday 4th July 11:00am-12:00pm AEST

Our guest presenter Sueanne Carr will share her expertise on how tourism operators can create experiences that resonate with customers and keep them coming back for more.

Session topics:

  • Why customers are so important to your business
  • Knowing who your customers are
  • Tracking your performance from their perspective
  • Aligning your business around the customer for real long-term results

Meet Sueanne Carr from Customer Frame

A globally accomplished strategy professional, Sueanne is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed market-leading brands such as, Terry White Chemmart, PPQ, AVIS, Travelocity, Hays Recruitment, Visit Sunshine Coast and Tourism Queensland.

With customer experience in her DNA, she is committed to transforming businesses and regions through aligning people, products and places. Her empathetic and decisive style breaks through business barriers and brings everybody from the board room to the back office on the journey.

Photo of Sueanne Carr

Incredibly knowledgeable

What Katherine said about the Tourism Tribe Bundaberg & North Burnett marketing development program:

“Thank you to Liz and Fabienne for your methods, knowledge and energy in assisting our team to formulate our new website strategy. You are both incredibly in tune with the travel cycle and trends of the consumer, enabling us to vision and create a digital presence that has the ability to service and engage the visitor at every touch point”.

@Katherine Reid
Bundaberg North Burnett Tourism

Scroll down to buy for $22 dollars

If you are a premium Tourism Member make sure you Login prior to filling out the form so you receive this training for free.

If you want to sign up and receive this training for free, sign up here

Sign up by completing this form

Upon registration, you’ll receive an email confirmation in your inbox and instructions on how to join the session.


I can’t do this date, do I miss out?
If you cannot make this session you won’t miss out.  All participants will be emailed the recording and will be able to work through it at their own pace.

What time zone is the session?
All session timezones are Australian Eastern Standard Time (Brisbane). 

Can I purchase this at a later date?
The recording will be made available to our Superstar and No Brainer members.  Join here

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