The live training was delivered on the 6th of June 2019. Sign up below to purchase casual access to the recording or join Tourism Tribe for all our training.
Tourism Tribe members can access the recorded version of the course here.
Free for Tourism Tribe members
$22 for non-members (casual)
Learn how to incorporate augmented reality technology into your tourism marketing to create an impactful and memorable customer experience!
Augmented Reality (AR) technology is not the future, it’s here and now and is highly applicable to tourism. AR is increasingly being used in experiential industries such as retail, food and drink, and of course, tourism! It is a perfect fit for tourism because of the way it allows operators to take a static piece of content and turn it into a dynamic experience. Tourism operators can use AR within their marketing and experience delivery to engage, educate, and entertain their guests.
AR adds to real-life images by layering three-dimensional artificial objects on top of them in real-time. Typically, this is facilitated by a smartphone, tablet or similar device with a built-in camera. It might sound quite technical, but it’s likely that you are already familiar with AR; if you have ever created an Instagram story with an interactive tracking filter (such as the puppy-dog ears face filter), you have in fact used AR technology.
In this spotlight session, AR specialist Geoff Pike will discuss the power that AR technology has to influence travellers’ decisions on destinations, as well as the commercial opportunities for tourism operators who see themselves as ‘experience makers’.
Live workshop (45 min) and Q&A session (15 min) – Thursday 6th June 11:00-12:00 AEST (QLD time)
Our guest presenter Geoff Pike will lead us through the vast possibilities of Augmented Reality (AR) technology and how it can be harnessed to market your tourism business or to enhance your product.
- What is AR and how its dominance has grown across tourism and other industries
- The impact that AR can bring to a tourism business, its influence on the travel purchase cycle
- How to self-create AR content
- Real life case studies of AR in action in destinations and businesses
- What you can do to take the first steps toward integrating AR into your brand and product marketing
Meet Geoff Pike (Live Orbis)
Geoff is an advocate for entrepreneurial business, he understands the challenges and obstacles that have to be overcome to grow a self-financed business and achieve your goals.
Between 2001 and 2015, he grew a sole trader plumbing business with 67k turnover and transformed it into an internationally certified multi-disciplined construction company, General Trade Industries (GTI), with a turnover of more than 31mil, managing a workforce peaking at over 300. While building GTI, he created a regional business legacy by growing and managing the business from Thargomindah (1,000km inland from any Australian shoreline – population density of the region is 10 people for every 1,650 sq/km), building sustainable rural employment and creating training opportunities in regional Australia.
In 2016 whilst being faced with personal hardship, Geoff undertook an interest in mentoring businesses; providing his proven business skills and knowledge within the innovative technology startup industry. Working among numerous businesses, Geoff discovered a market gap and helped foster the creation of LiveOrbis™. LiveOrbis is a software platform that enables everyday businesses to create and share Augmented Reality experiences with customers; simply and easily.
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Can I purchase this at a later date?
The recording will be made available to our Superstar and No Brainer members. Join here