Agnes Water Businesses Triple Digital Footprint
While 85% of travellers use their smartphones, capture and share memories while on holidays, the majority of Australian small businesses lack the tools and knowledge to utilise this free content to their advantage.
A group of 40 Agnes Water businesses have taken the matter into their own hands and learnt simple yet very effective ways to utilise all this user-generated content to market their destination to the ever growing number of consumers that use the web to research and plan their next holidays.
Digital tourism pioneer, Fabienne Wintle from Digital Coaching International delivered the 3 hour digital masterclass funded by Ausindustry and GAPDL at Lagoons @ 1770 this morning.
“Clearly businesses in the tourism sector need all the help they can get,” Fabienne explains. “Many people in our industry aren’t digital natives and are left in the dark when it comes to using technology to grow their businesses.”
And people in the web marketing workshops delivered by Fabienne over the past 8 years couldn’t agree more.
- “I didn’t know what I didn’t know. After today’s workshop I now really understand why it is crucial that I set up a digital marketing plan and stick to it. I now realise that I have wasted many free publicity opportunities by not labeling my images with a hashtag”, says Agnes Water resident and business owner, Lowanna Swales.
With the tourism industry being one of the key pillars of the Australian economy, but being 50% less IT savvy than the average Australian business owner, there is a real urgency for a different approach.
- 80% of travellers use the Internet to plan their holiday, but only 40% of Australian tourism operators have optimised their websites for search
- 51% of leisure travellers watch online videos, yet only 23% of Australian tourism businesses create online videos!
- 58% of travellers, once in a region, rely on online sources to make a decision on which local activity and excursion to do (Source: Google research, 2013)
After having delivered digital marketing training to the industry all over Australia for the past 10 years, Fabienne knows that the industry needs more than stand alone workshops. To meet the needs of the industry, Fabienne and business partner Liz Ward are launching TourismTribe.com on July 1st.
Tourism Tribe is a unique online platform giving the ability to those in the business of tourism to have a digital expert at their fintertips. Through tools including online tutorials, forums and live chat support, Tourism Tribe members will get all the support and knowledge they need to embrace digital marketing and increase productivity.
“Being part of the tribe is like having a digital expert in our business, without having to pay their wage, says Amber Rodgers from Agnes Water.”