Below you’ll find a few great external articles that we consider worth bring to your attention.
There may be 1 or 10 depending on how valuable we think they are to your business.
5 Ways Tour Operators can Improve Booking Conversion Rates
Another great read from Linda Tran from Rezdy.
All too often, tour and activity operators design their website in the hopes of attracting a mass amount of visitors. They employ the latest and greatest SEO tactics to remain visible in the search engine results, and invest in PPC advertising campaigns that drive site traffic. However, recent figures published by Tnooz indicate that a whopping 99 percent of travel site visitors abandon the website before completing their bookings. Rather than focusing on attracting as many visitors as possible to your website, you should narrow your efforts and prioritise visitors who will convert into customers.
Click here to read the full article
Ten vital distribution solutions every hotel needs to stay competitive
This is a viewpoint from Jean-Louis Boss, CMO of Fastbooking.
In this article, we explore the ten key distribution solutions every hotel needs in order to stay competitive and properly market its products.
A great read to get your house in order, click here.
Why hotel sales teams need to up their digital game
Advances in digital have dramatically altered the ways group planners/buyers do business. Today, B2B customers are doing 80 percent of their pre-purchase research in the digital world. This article from TamborineBlog explains what you need to do and first appeared in AccomNews