Online tutorial about how to make the most of your meetings at tourism trade show

  • How to pitch your business to buyers
  • How to make a memorable impression on the buyers you meet with
  • How to prepare for a successful trade show experience

Lynne Hocking is Tourism Tribe’s top expert in tourism distribution and veteran of international trade marketing, having held multiple trade marketing director roles in her career and having attended more than 20 ATEs (Australian Tourism Exchanges) and other trade shows internationally.

Lynne generously shared her top tips via an audio only webinar recently with our partner Eco Tourism Australia for their members.  Lynne has provided quality advice on what to expect at tourism trade shows like the Australian Tourism Exchange (ATE) and how to get the most out of them. Lynne’s presentation was originally delivered as a live webinar, and has been summarised for you to read or listen too via the recording.

You’ll learn from years of experience what it’s like to participate in ATE and how to make the most of your investment. Lynne challenges trade show expectations and misconceptions. She provides real insight into what buyers will expect and how you can build your perfect pitch so they remember you and your product.

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You are trying to access a section of the site that is restricted to Tribe Members only. You are trying to access a section of the site that is restricted to full Tourism Tribe Members only. Tourism Tribe is the award-winning leader in Business improvements in the Tourism industry. Tourism Tribe connects you to a live worldwide hub of learning resources, it is the number one companion for any business in the tourism industry.

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About Liz Ward

Liz WardLiz is one of the founders of Tourism Tribe,which is a project that Liz is passionate about because of its ability to help regional tourism businesses to grow and enjoy their adoption of technology for better business performance.
Liz has been a champion of digital strategy in the industry for two decades and developed many significant projects that have assisted destinations to reach their customers.

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