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Tourism Tribe is a bit like Facebook (minus the posts of how everyone is feeling and what they are eating).

What Bernie said about a Tourism Tribe membership:

“You can be as interactive as you like or just learn through the tutorials and other peoples’ comments. They might even ask questions you did not ever consider… and guess what… you’ve just learned something new!!!”

Wellington Tourism


The Gippsland Tourism Tribe special offer is for Gippsland tourism operators who are running a tourism business and trying to keep up with ever changing technology.

Have you got excellent customer service skills, love the industry but you struggle to get your head around all the web marketing techniques?

You don’t have time to attend workshops, but when you do you enjoy the networking opportunity and you learn a lot.  However, when you get back to the “real world” you rarely have time to implement all the ideas you heard about.

Sound familiar?  Then the Tribe is for you.

Do you work in a state, regional or local tourism organisation? Do people in the tourism industry come to you for advice on “everything”. The Tribe has also been created for those who are in the business of supporting the tourism industry. We know you’re busy enough, but you need to be on top of your game and at the very least, know all about digital.

Let us know via live chat when you sign up and we’ll give you exclusive access to our ‘Destination Champions’ forum where you’ll be able to learn from other tourism organisations.

Do you work as a consultant or organisation that helps tourism businesses with online marketing?

If so, then this offer is not for you, it’s for tourism operators.  However, we’d love to see you participate in the tribe and we’d love to hear from you! Contact us today.


... and because you're part of Destination Gippsland your membership is complementary.

The Tourism Tribe online community is supported by access to coaches, a help desk and help forums.  Members also have access to the full range of Tourism e kit tutorials.  These integrated community services help members to prioritise their online activities, builds their confidence and provides an ongoing opportunity for learning and support.

  • Talk to a digital marketing expert who specialises in the tourism industry right away
  • You have choices to call, jump online on your PC, tablet or phone and post a question in our support forum or even use the live chat
  • Participate in online training sessions (included in your membership)
  • Plus, you can access information in the form of tutorials or engage a personal coach.

The solution is simple, quick and effective.


Where else can you get access to so much eTourism expertise, talk to a trained eTourism professional, download over 65 award winning, purpose-built web marketing tutorials and learn from a community of like-minded individuals and experts in their field?

Critical Updates Email Alerts

Our Email Alerts will inform you about important technology changes and provide you with the steps to take to stay up to date.

All Tourism e kit tutorials

Access all 65+ multi award winning, up-to-date Tourism e kit tutorials covering the A to Z of Tourism marketing using the web.

Live Chat Hotline

Do you need an answer and need it now?  Your membership gives you access to our online chat to guide you on how to solve your most urgent digital problems.

Online Support Forums

Ask any questions and receive professional advice, plus connect with like-minded industry operators and digital savvy tourism experts… from the comfort of your keyboard.



To show you we do care about improving your business, we’ve developed a free online tool so you can see if you are meeting the minimum requirements to actively capture the 80% of travellers that use the web to look for YOUR BUSINESS.
Go on…it takes about 10 minutes to complete and it will provide you with instant valuable insights.

Frequently Asked Questions

Is there a free option?

Tourism Tribe has been developed on a community basis with the co-founders volunteering their time and resources to its set up and maintenance and coaches are also volunteering their time to moderate the forums and run online training sessions. All participants are asked to pay a contribution so we can keep the platform and content current and useful.

Doesn’t my web person look after that?

Your web developer looks after the development and look and feel of your website – that’s their specialty. Tourism Tribe goes well beyond that and focuses on enabling you and your staff to take your business to the next digital level.

Who will be answering my questions?

Our Tribe Elders (aka Coaches) are e-tourism experts who have undergone a very specific selection process. Read about them here.

Can I still access the Tourism e kit?

Most certainly! Once you are an active Tribe Member you will be able to view the updated Tourism e kit tutorials AND ask questions on the live chat and forum.

Can I sign up as a company?

As this is a coaching platform, the membership is ‘per staff member’. If you have a company that requires more than five memberships please contact us so we can work out the best plan for your team.

How quickly can I get an answer?

The forum and live chat hotline are staffed every weekday. You can expect an answer within three to five hours. If you require an immediate answer you can schedule an immediate call.

I have a logon and password from the ATDW  Tourism e kit and it doesn’t work, what  should I do?

You’ll need to create a brand new logon when you register at Tourism Tribe. You can register here.

The Tourism e kit was free, why do I need to pay a monthly membership fee?

The Tourism Tribe offers so much more than just the e kit tutorials.Our premium service includes a live chat, forums and access to digital specialists. In the long run, we think you’ll save time, effort and money all for the price of a coffee and cake per month.

Can I get information on other things, such as marketing plans etc?

We at the “Tribe” are digital marketing specialists, but we do pride ourselves in giving excellent customer service, so if we can help we will.

We may not know the answer, but we might know who does!

How do I cancel my membership?

Go to the “My Membership” part of the site, the drop down menu is located in the top right hand corner, select the “update membership” and simply cancel your membership.

What qualifications do your coaches have?

They are required to have the following qualifications and experience;

  • Certificate IV in Training and Assessment or equilivent
  • demonstrated training experience
  • demonstrated digital marketing expertise
  • demonstrated experience in the tourism industry

Can anyone join the Tourism Tribe?

Yes, anyone can join, we moderate the site to ensure members are acting ethically.   As long as members add their company name ,we are confident you’ll know what perspective they have when they are answering questions.

About fabienne

AvatarFabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.

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"I can’t speak highly enough of Liz and Fabie and the extraordinarily generous product they have created for us. They truly are ‘Givers’."

Sue, Wombat Bend B&B

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