Facebook Marketing

Facebook Golden Rules

Have you always wondered if you have a best practice Facebook page or if it’s one of the best in the industry? In under ten minutes, you now have the opportunity to compare your Facebook page with some of the best in the Australian tourism industry in this new video produced by University of Queensland Masters students with Tourism Tribe.

The video features the five Facebook golden rules, which are:

  • Optimise your Facebook real estate
  • Be strategic with your content
  • Encourage customer interaction
  • Understand your audience and do more of what works
  • Be an active member of the community

To learn more, watch the video here

Website Golden Rules

Website MarketingSo you think you have a great Facebook page, but how do you know if your website is up to scratch? University of Queensland Masters students have also developed a video with Tourism Tribe that will help you to make your website more attractive to potential customers. In just over ten minutes, you will learn the seven golden rules to a successful website:

  • Be visually attractive and appeal to target markets
  • Provide useful information
  • Increase technical accessibility
  • User-friendly content
  • Enable customer information
  • Integrate social networks
  • Search engine optimisation

To learn more, watch the video here

Learn how to better use your Website and Facebook in your Tourism Business

The Website and Facebook learning hubs offer tutorials, support articles, webinars and the ability for members to ask a question via our support forum


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