A bit about me
Self-confessed nerd Daniel Tilton is the CEO of Next Generation Holiday Parks and has more than 15 years’ experience in sales, marketing, IT and business development in the tourism industry.
Daniel has lived and breathed tourism his whole life, coming from a family of successful tourist operators. His father has been in the industry for more than 30 years and his younger sisters have also followed in his footsteps.
To top it off, his wife, a digital marketing specialist, has also spent many years working in holiday parks.
Now that’s a tourism tribe!
Daniel’s own tribe live in a beach town on the stunning NSW North Coast. His two young boys enjoy a typical beach lifestyle – they love surfing and skating, as well as soccer and rugby league and a range of other outdoor activities.
Next Generation Holiday Parks owns and operates holiday parks in Australia and New Zealand. They are award-winning parks and last year, one of them became the first park in New Zealand to be completely smoke-free. Daniel loves innovation and staying on top of (preferably ahead of) the latest trends.
Daniel lists his areas of interest as reservation systems, third party distribution, email marketing and all things website related. He prides himself on translating ‘geek speak’ into plain English and helping newcomers transition into the digital world.
With a passion for improving the industry, Daniel is always open to sharing his ideas and knowledge. With digital marketing a hot topic and many operators struggling to stay abreast of it, it made sense for him to combine his skills with that of his wife Aimee’s, to form a new business that would assist small tourist operators.
My better half
Aimee has a background in marketing, media and communications, and has worked in a range of industries including accommodation, attractions, local government, state government, freight and education.
Their company, Lemonade Stand, offers a range of services and packages specialising in digital marketing, social media and content creation for small businesses. It’s an easy and affordable solution for small operators who don’t have the time or knowledge to effectively promote themselves online.
- Invest the time, or the money to pay someone for their time, into engaging in social media. It isn’t a fad that’s going away and if you aren’t active in the space you are missing not only valuable engagement with your customers, but an opportunity to find new customers.
- If it isn’t measured, it didn’t happen. The right digital partner will not only help you with developing and posting content, they will also measure it for you so you know what worked and what didn’t. Ask not only a record of what work was completed each week/month, but recommendations on what to do next based on that information.
- Authenticity is critical. People want to see the real you in your digital space. Photos and video are great ways to show this, particularly on social media. Plus they get much higher engagement. If you are using a partner to do your digital/social then make sure you give them content to work with. They can write the blurbs to go with it, pick the best time to post it, and make sure it gets posted. It can be as simple as snapping a photo on your phone of the sunrise and texting it through, a video of the whales swimming by when you are grabbing a coffee on the waterfront or a screenshot from your weather app of the great dump of snow that fell overnight.
If you are struggling to find the time to do all the things you have learned on Tourism Tribe – blogs, social media content, paid social advertising etc – contact Daniel and Aimee to talk about Lemonade Stand’s cost-effective digital marketing packages, targeted at small business.