Google Analytics
Without analytics as a key asset in your marketing assets, you are 'shooting your marketing dollars the dark'
Current Status
Not Enrolled
Price
Closed
Get Started
This course is currently closed
What you'll learn
Do you know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?
This course has been structured to teach you:
- How to configure Google Analytics and Search console
- How to read the reports and understand the key terms
- How to track and understand which marketing campaigns and tools provide you with engaged visitors (your ATDW listing, your referrals from your tourism organisations, your referrals from your Google Business Profile, Social Media, Ads etc)
- How to connect your Booking System and your Lead forms
- How to interpret the data
- How to decide what move you should focus on next in your marketing for the greater returns!
Course length
4h plus exercises and implementation
Suitable from
Beginner level
Self-paced
Progress at your own pace
Course certificate
Upon completion
Built-in support
Within each topic
Course outline
Course Content
Fast Track Workshop 1
Fast track workshop 2
Your support crew...
Liz Ward
Fabienne Wintle
Julia Retson
Claire McCollum
Molly Dobbins
Despina Karatzias
Emily Barry
Sam Ward
Clem Lallement
Kerrin Wallace
Mandy Murray
Vicky Trainor
