This tutorial holds the video recording and key points for:

  1. Panel session on getting ready for the Chinese market (September 6th 2018)
  2. Deep dive Live Workshop on getting ready for the Chinese market (September 13th 2018)

1. Panel session on China for tourism

Watch our China experts and tourism operators discuss how to best market to the Chinese market in our recorded panel session delivered on 6th September 2018.

Some of the questions addresses in the Q&A were:

  • As an Australian business, can we get a WeChat account or do we need to have it set up from China or using a Chinese ID or ISP?
  • Do the Chinese have anything like TripAdvisor?
  • I know of at least one “farm” bnb provider who has decided to avoid the Chinese market because the Chinese guests don’t seem to appreciate the domestic culture in Australia.  She feels overwhelmed with the expectations of visiting Chinese.  I also operate a bnb with 2 queen rooms and a king single in my home, as well as a stand-alone 2 b.r. cottage on our farm.  Is there any advice for communicating the difference between a “hotel” and a “mum and dad” bnb to the Chinese market?
  • How does a small ‘one couple’ B&B in the Yarra Valley, set in a natural Australian landscape & environment, find appeal .. and what likelihood of attracting custom ?

Panelists contact details

Andrea Plawutsky
Amplify Me Australia China Tourism Connections
.

Andrea Plawutsky is a travel and tourism consultant, communications specialist and China expert.

ph. +61 419970984
email. andrea@amplifyme.com.au

Simon Kaiyu Li
Cross Cultural Partner

Simon has 20+ years of hands-on experience advising businesses and people who seek cross cultural success in China and Australia.

ph. +61 403710024
email. simon.kaiyu@crossculturalpartner.com.au

Janene Rees – Founder and Director Rees International

Janene Rees is a passionate advocate for International Tourism and destination and product development. Known as a tourism visionary she is connected throughout the industry and has exposed & grown visitation for Australian Tourism Business’s to global markets.

ph. +61 448098453
email. janene@reesinternational.com.au

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

2. Deep Dive Live training session on getting your Tourism business ready for Chinese guests

Watch the recording of the session that took place on 13th September 2018.

Workshop topics:

  • Profiles of the Chinese market
  • What the Chinese visitor is seeking
  • What you can do to prepare your business
  • The key marketing platforms to connect you 

Q&As:

  • Do we know why most Chinese travellers concentrate their time in the city if nature and coastal is what they seek?
  • When you mention aquatic is that viewing or does that cross over to adventure? swimming abilty!
  • If we are trying to write signage in Chinese do we use traditional translations on google, or simplified?
  • Are there any good translation apps?
  • Do you have any information on the level of engagement to expect on Weibo vs Wechat?
  • In general Chinese guests want short one night stays, they arrive early, leave late and leave the accommodation filthy.  Kids arriving not booked for is a BIG problem (we are an adults only property).  We have to turn them away if they have more than we can accommodate.  We cannot legally squeeze a family into a 2 person room.

This Live Workshop was delivered by:

Andrea Plawutsky
Amplify Me Australia China Tourism Connections
.

Andrea Plawutsky is a travel and tourism consultant, communications specialist and China expert.

ph. +61 419970984
email. andrea@amplifyme.com.au

Member only content

Video recordings of our online training sessions are available for a one off purchase and included in all Tourism Tribe memberships.

To view this page please login or select from the below options:

Purchase casual access

You can purchase one off access to our deep dive website training package for tourism businesses Purchase now

Join Tourism Tribe

Get support & Help to grow your Tourism Business.

View support plans

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  |  Privacy Policy | Call Head Office +61 (0)7 3103 7994

 

Log in with your credentials

or    

Forgot your details?