As the tourism industry braces itself for a very challenging year off the back of a rampant bushfire season and the economic downturn from Coronavirus, tourism operators are asking themselves they should do to keep the business turning over.
This reporting focuses on PROACTIVE ACTION and what an operator or destination marketing organisation should be doing from a marketing perspective if they want to be competitive in a market that has become significantly smaller and domestic. It challenges the reader to review their present practices and questions the currency of their marketing assets against the backdrop of contemporary personalised approaches that have maximum effect at generating leads from their ideal guest and converting them to sales.
To empower tourism operators in a period of economic downturn, SIX recommended marketing strategies are explored, providing a level of detail and links to Tourism Tribe resources that will enable the reader to take action and learn more about the topic.
We also introduce the concept of a Smart Tourism Marketing System that businesses can move towards to bring more targeted marketing and efficiency into their processes.