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SIX proactive strategies for tourism businesses in the 2020 economic downturn

As the tourism industry braces itself for a very challenging year off the back of a rampant bushfire season and the economic downturn from Coronavirus, tourism operators are asking themselves they should do to keep the business turning over.

This reporting focuses on PROACTIVE ACTION and what an operator or destination marketing organisation should be doing from a marketing perspective if they want to be competitive in a market that has become significantly smaller and domestic. It challenges the reader to review their present practices and questions the currency of their marketing assets against the backdrop of contemporary personalised approaches that have maximum effect at generating leads from their ideal guest and converting them to sales.

To empower tourism operators in a period of economic downturn, SIX recommended marketing strategies are explored, providing a level of detail and links to Tourism Tribe resources that will enable the reader to take action and learn more about the topic.

"Upskill During Lockdown"

AU$330 for 12 weeks

Next intake: April 14th

A 12 week intensive program for people in tourism who want to make use of their time in a productive way and take advantage of the COVID lockdown period to get on top of their digital marketing.

  • 12 week program, online classrooms (fortnightly intakes)
  • Tech support every week
  • Interaction with other tourism businesses
  • A ton of motivation​
  • Certificates of Completion
  • Your own support forum

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