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As the tourism industry braces itself for a very challenging year off the back of a rampant bushfire season and the economic downturn from Coronavirus, tourism operators are asking themselves they should do to keep the business turning over.
This reporting focuses on PROACTIVE ACTION and what an operator or destination marketing organisation should be doing from a marketing perspective if they want to be competitive in a market that has become significantly smaller and domestic. It challenges the reader to review their present practices and questions the currency of their marketing assets against the backdrop of contemporary personalised approaches that have maximum effect at generating leads from their ideal guest and converting them to sales.
To empower tourism operators in a period of economic downturn, SIX recommended marketing strategies are explored, providing a level of detail and links to Tourism Tribe resources that will enable the reader to take action and learn more about the topic.
A 12 week intensive program for people in tourism who want to make use of their time in a productive way and take advantage of the COVID lockdown period to get on top of their digital marketing.
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Tourism Region NT (optional)Alice Springs and SurroundsCentral AustraliaKakadu and Arnhem LandKatherine and SurroundsTennant Creek & SurroundsTop EndUluru and Surrounds
Tourism Region QLD (optional)Brisbane regionBundaberg North Burnett regionCapricorn regionGladstone regionGold Coast regionFraser Coast regionMackay regionOutback Queensland regionSouthern Queensland Country regionSunshine Coast regionTropical North Queensland regionTownsville regionWhitsundays region
Tourism Region SA (optional)AdelaideAdelaide HillsBarossaClare ValleyEyre PeninsulaFleurieu PeninsulaFlinders Ranges and OutbackKangaroo IslandLimestone CoastMurray River Lakes and CoorongRiverlandYorke Peninsula
Tourism Region TAS (optional)East CoastFlinders IslandHobart and SouthKing IslandLaunceston and NorthWest Coast
Tourism Region VIC (optional)Daylesford and the Macedon RangesGeelong and the BellarineGippslandGoldfieldsGrampiansGreat Ocean RoadHigh CountryMelbourneMornington PeninsulaPhillip IslandThe MurrayYarra Valley and Dandenong Ranges
Tourism Region WA (optional)Experience PerthCoral CoastGolden OutbackSouth WestNorth WestGreat Ocean RoadHigh CountryMelbourneMornington PeninsulaPhillip IslandThe MurrayYarra Valley and Dandenong Ranges
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