In this one place you’ll find all the information you need to improve your tourism business when it comes to attracting and servicing Chinese guests.

The China market is rapidly expanding, as China’s economy continues to boom, more and more Chinese travellers are heading abroad. China is now Australia’s second largest inbound market, after New Zealand, with more than 1.4 million Chinese travellers coming to our shores in the year ending June 2018. Moreover, Chinese travellers spend more while here than any other market. The China hub covers the essential knowledge required to service the China market.

Chinese visitors are raised in unique cultural contexts, which shape their expectations and behaviours. Tourism operators must consider cultural differences and expectations when marketing to, catering for and interacting with Chinese guests. We will discuss how best to prepare your business to be China ready.

Despite strict government limitations to certain major websites and social media platforms in China, Chinese travellers are very active online. We will discuss social media, and e-commerce platforms and China to help you market your product.

Live Workshops on Marketing to the Chinese guests

Deep dive interactive training course (online) on marketing to the Chinese guests. Register here (live course and/or recordings)

  Must reads about Marketing to the Chinese market

Assess your website

  • Take this 20-min tourism website assessment to check if your website meets important must-haves on a tourism website and receive a PDF report with your results and tips to improve your web presence right away.

Webinars to help you improve your relationship with and marketing to the Chinese guests


Tutorials are premium content and are available to Tourism Tribe members only.

Supporting resources

Support forums

Browse the questions & answers of other Tribe members in our support forums

Our Tourism Tribe Forum support is only available to members. Please join or log in to view the support forum topics and replies. Alternatively, you can subscribe to our Facebook Community for Tourism Operators, you will find it on

Ask a question

Post your question using the form below and it will appear in our support forums for any Tribe expert and member to answer.  Helping one another is why the Tribe exists.

Tourism Tribe members only can ask questions on the Tourism Tribe Support Forums. Please log in or join Tourism Tribe.

Get professional help

If you are after professional help, contact Tourism Tribe Head office by using the form below. We’ll get back to you with how we propose to tackle the problem and a fixed rate.

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